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Contify Introduces New AI-Enhanced Categories: Business Events, Themes, and Executives

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Contify Introduces New AI-Enhanced Categories: Business Events, Themes, and Executives

Deep dive and understand the market pulse, recognize overarching trends, and identify the influential people driving change with these categories

Contify, the market and competitive intelligence platform for all business functions, announced the launch of three new categories in its standard offering, namely Business Events, Themes, and Executive.

Leveraging AI to bring efficiency in intelligence collection and analysis has been an ongoing effort at Contify for more than a decade. With this latest development, Contify can now accurately identify Business Events, Themes, and Executive across millions of updates aggregated every day.

“These new categories facilitate a deeper dive into the market nuances and empower organizations to strategize with pinpoint accuracy”

— – Mohit Bhakuni, CEO and Founder

This has been enabled by custom-trained Neural Network-based Machine Learning models on top of the massive dataset possessed by Contify.

Contify already leverages Large Language Models for several tasks such as summarization and extraction of key facts from aggregated updates. This AI-driven enhancement is just the beginning of a series of planned advancements.

With the new categories, users can delve deeper into nuanced intelligence facets, enabling easy way to filter and discover market updates.

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Key Features & Benefits:

– Business Events: This filter captures and categorizes the actions taken by an organization – be it a product launch, feature enhancements, partnerships, or attending marketing events.

– Themes: Encompassing overarching market trends and narratives, the Themes category enables users to understand and track industry-specific shifts and evolutions such as ESG, Generative AI, or Digital Health

– Executives: Recognizing the influence of people in decision-making and as a source of leading strategic signals. Users can easily track key executives, discover their interviews, quotes, and insights shared by them in various forums.

Speaking about the update, Mohit Bhakuni, CEO at Contify, commented, “In today’s data-saturated environment, it is humanly impossible to filter out the important data from irrelevant and duplicates. We need segmented and highly-specific updates for effective decision-making. These new categories facilitate a deeper dive into the market nuances and empower organizations to strategize with pinpoint accuracy.”

Devashish Shrivastava, Product Manager at Contify, remarked, “More granular and diverse categorization of updates along with our enhanced capability to identify key people in each news article will enable our users to monitor and understand their competitive landscape in more depth.”

“This advancement underscores our commitment to delivering cutting-edge solutions enabled by AI that empower our customers to stay informed and make data-driven decisions.” He adds.

Contify’s move comes at a pivotal time when businesses are leaning heavily on actionable insights to navigate the increasingly complex market and competitive market scenarios. With the platform’s new capability, users can expect a more enriched and comprehensive intelligence experience.

Contify caters to the unique market intelligence requirements of businesses across industries such as manufacturing, telecom, automotive, banks, insurance, consulting, market research firms, Saas-based companies, technology, and pharma companies.

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O2 Web Unveils Its Commercetools Accelerator Built to Power Composable B2B Commerce

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O2 Web agency, expert in the development and growth of integrated e-commerce solutions, is pleased to announce the launch of a new B2B accelerator in partnership with commercetools, thus revolutionizing the deployment of e-commerce solutions. By harnessing the power of this new accelerator, mid-to-large enterprise companies benefit from a new way to expeditiously create and implement a tailor-made and high-performing commerce platform.

Leveraging its expertise and deep industry experience, O2 Web designed this game-changing accelerator to meet the growing needs of B2B companies wanting to deliver exceptional online shopping experiences to their customers, while facing complex and unique challenges to the B2B industry.

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Featuring a full suite of pre-built features and seamless integrations with essential third-party services, the O2 Accelerator enables companies to dramatically reduce development and go-live time for their e-commerce platforms. This innovative solution aims to free development teams and entrepreneurs from technical challenges, in order to focus on building strategies for growth and optimizing the customer experience.

“O2’s B2B commercetools accelerator embodies innovation by giving businesses remarkable online shopping experiences and exponential growth, while gaining access to a complete and turnkey solution” – Charles Guimont, President of O2 Web.

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Stagwell (STGW) Acquires Left Field Labs, Deepening Technology Capabilities in AI, Digital Transformation and Immersive Experiences

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Stagwell (STGW) Acquires Left Field Labs, Deepening Technology Capabilities in AI, Digital Transformation and Immersive Experiences

Left Field Labs Joins Constellation Network, Brings New Bench of ‘Human-Centric’ AI Solutions   

Stagwell, the challenger network built to transform marketing, has acquired Left Field Labs (Left Field), a digital agency inventing at the intersection of technology and human-centric design. Left Field has spent over 15 years building a comprehensive digital offering and joins Stagwell’s Constellation Network to help guide clients in designing and implementing responsibly designed AI systems, digital transformation initiatives, and immersive consumer experiences.

Left Field will amplify the Constellation network’s offering with end-to-end services encompassing strategic innovation, user experience design, adept prototyping, and cutting-edge technological engineering. Left Field partners with industry pioneers like Google, Meta, Amazon, Uber, and Cisco.

“Left Field partners with industry pioneers like Google, Meta, Amazon, Uber, and Cisco.”

“Left Field has spent 15 years crafting experiences that never existed before, with an exemplary track record of steadily innovating with AI and building what’s next with partners like Hasbro, Unity, and DataRobot,” stated Mark Penn, chairman and CEO, Stagwell. “We’re pleased to welcome Left Field as an integral part of our long-term growth strategy, helping us lead AI -based digital transformation in marketing.”

As part of the Constellation network, Left Field will launch an expansive suite of offerings that seamlessly weave together AI, digital transformation, and immersive experiences to help companies foster organizational growth and enterprise-wide change. These offerings will guide clients in harnessing AI capabilities adeptly while maintaining enterprise security; transforming product strategy; and creating solutions that enhance workflow efficiencies.

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Left Field is resolute in its mission to not just anticipate the future of digital experiences, but to actively shape them, heralding an era of transformative synergy and boundless innovation. Notable client engagements include:

  • Responsible AI for Enterprise: For a major technology company, harnessing AI to automate existing internal processes.
  • Experience Design in Automotive: Concepting, prototyping, and rapid consumer testing to reimagine the driver and passenger UX for the Ford Mach-E, resulting in a foundational set of features and interactions for the in-car OS: Sync 4.0.
  • Harnessing 5G in Telecommunications: Serving as Verizon’s innovation partner to help define, communicate, and commercialize the telecom’s emerging technologies. Through concerted collaborative workshops, experiential design, VR prototypes, and 3D city design and creation, Left Field seeks the most beneficial strategies to harness 5G and telecommunications, fostering advancements that stand to reshape our connected future positively and productively.

“As part of Stagwell and as an innovation partner for Constellation, we will pioneer an era of transformation that champions responsibility, fosters evolution, and puts humanity at its core. Our commitment is clear — a future that’s profoundly human in every digital stride we take,” said Sarah Mehler, CEO, Left Field Labs.

“Left Field blends digital, immersive, and emerging technology to solve complex business problems and does not compromise on the human-centric nature of its work,” said Justin Lewis, chair, Constellation. “Together we can be co-creators of the positively disruptive products and services that will guide brands over the next decade while continuing to drive the purpose-filled work that defines our network.”

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Scope3 Raises $20M USD in Series B Funding Led by GV

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The investment enables expansion of Scope3’s emissions measurement and collaborative sustainability platform to accelerate the decarbonization of the digital media ecosystem

Scope3, the collaborative sustainability platform decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV. The investment will be used to accelerate the development of Scope3’s collaborative sustainability platform (CSP), a first-of-its-kind platform that visualizes the massively interconnected ad ecosystem while powering meaningful carbon reduction. Scope3 will also use the funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.

“We look for companies developing technology that can drive real-world innovation and impact, and we’ve been impressed with Brian’s leadership and Scope3’s early momentum”

As global brands and advertisers continue to make carbon commitments, prepare for regulatory requirements, and partner with companies like Scope3 to guide them on their sustainability journey, this investment makes it clear — sustainability is here to stay.

“The climate crisis is an urgent and global problem. With all eyes on the world’s largest brands, advertisers, and businesses to solve it, these companies are embracing sustainability as an opportunity that is both good for the planet and good for business. Sustainable advertising is inevitable,” said Brian O’Kelley, Co-Founder and CEO, Scope3. “At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising. This investment gives us the resources to put decarbonization tools into the hands of the industry, while attracting the talent needed to build a more sustainable ad ecosystem and deliver on our mission.”

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O’Kelley continued: “Every major company is going to have a sustainability platform for media and advertising 24 months from now. I’m grateful for the support of GV and our other investors, as well as the many clients, partners, and industry leaders who have helped us get to this point. GV’s climate tech focus and extensive knowledge of the nuances of advertising technology make them the perfect fit.”

“We look for companies developing technology that can drive real-world innovation and impact, and we’ve been impressed with Brian’s leadership and Scope3’s early momentum,” said Erik Nordlander, General Partner at GV. “The company’s focus on measurement and reduction takes the right approach to decarbonization and we’re confident in their ability to move the entire digital ad ecosystem toward climate progress. We are delighted to support their business expansion.”

Founded in December 2021, Scope3 introduced a comprehensive emissions model that maps and calculates the carbon footprint of the entire digital advertising supply chain. The model enables every company in the ad ecosystem to see carbon emissions and then make data-driven decisions that optimize toward carbon reduction. It also powers the carbon reduction products brands and marketers are using today to reduce their emissions.

Scope3 works with stakeholders across every part of the media supply chain, including verification partners, DoubleVerify and Integral Ad Science; dozens of brands and publishers, including Sanofi, MasterCard, Insider, and Microsoft’s MSN; and nearly every global agency holding company, including GroupM and IPG.

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Writesonic Unleashes Botsonic: A New Era of AI-Powered Customer Interaction

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Writesonic, a Y-Combinator-backed Generative AI platform, today unveils Botsonic, a revolutionary AI chatbot set to reshape the landscape of customer communications. Enriched with cutting-edge generative AI and large language models – including OpenAI’s GPT-4 – Botsonic offers an unprecedented level of autonomous decision-making and personalized user experiences that will revolutionize the way businesses and organizations use chatbots across retail, travel, real estate, education and many other industries.

“We’re thrilled to introduce Botsonic, a milestone for Writesonic and a new era in AI-powered customer interaction. Botsonic redefines how businesses engage with customers, offering unprecedented autonomy and personalization,” said Samanyou Garg, CEO and Co-Founder of Writesonic. “Powered by cutting-edge AI, Botsonic reflects our commitment to efficiency and customer satisfaction. With this launch we will be able to help businesses seamlessly transform customer communications across industries.”

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A Leap in Chatbot Intelligence and Intelligent Brand-Consistent Interactions
Botsonic marks a significant advancement in chatbot technology, transcending the limitations of traditional rule-based systems. Utilizing generative AI, it delivers intelligent, autonomous interactions in over ten languages, ensuring personalized and contextually accurate experiences for a global user base. For example, when customers encounter issues with online checkout processes, they can immediately interact with Botsonic using detailed questions and specifications to provide a tailored solutions in real-time.

For complex queries that require a human interaction, Botsonic can provide seamless transitions to human agents and facilitate automatic calendar integrations for meetings while ensuring interaction aligns with a company’s unique brand voice, guidelines, and communication style.

Enhancing Operational Efficiency and Customer Satisfaction
The tool’s ability to create a personalized and seamless experience for users is a true embodiment of Writesonic’s commitment to boosting operational efficiency and fostering customer satisfaction. With the capability to reduce support volume by up to 80%, it enables support teams to concentrate on high-value interactions, thereby enhancing customer satisfaction and brand loyalty.

User-Friendly Training and Widespread Adoption
From the start of implementation, training Botsonic is a breeze for users with options to upload files like PDFs, Docs, Excel, and more, as well as the ability to integrate website links and connect to various tools like Salesforce and Google Docs. The bot is designed to learn and adapt swiftly, showcasing its effectiveness across diverse industries. Its rapid adoption by numerous companies is a testament to its versatility and ability to meet varied communication needs. Botsonic is set to offer private hosted models for enterprise customers, further expanding its suite of customizable solutions.

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Generative AI Hits the Mainstream: New Survey Reveals the Majority of Enterprise Leaders Have Now Adopted AI and Plan to Increase Investments in Next Year

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Generative AI Hits the Mainstream: New Survey Reveals the Majority of Enterprise Leaders Have Now Adopted AI and Plan to Increase Investments in Next Year
  • The landmark report directed by Wharton Professor Stefano Puntoni takes a closer look at generative AI adoption, perception and investment across industries, as well as emerging applications and barriers

  • Generative AI investments are expected to surge 25% in the coming year across functional areas.

  • 58% of enterprise leaders actively use generative AI – with 37% using it multiple times a week.

  • 3 in 4 enterprise leaders are positive about generative AI’s future, but reservations persist around accuracy, bias, privacy, cost, and integration challenges.

  • Leaders hold mixed views about how generative AI will impact human talent. While 55% agree that it will enhance work quality, 36% expect it to replace employee skills for some tasks.

A new study by GBK Collective, a leading marketing strategy, insights and analytics consultancy, shows that generative AI adoption has reached a tipping point within enterprises. Not only do the majority of enterprise leaders now use generative AI – they are also planning a substantial increase in generative AI investments in the next 12 months.

Conducted with 672 senior leaders from U.S. enterprises, each with annual sales surpassing $50 million, the survey also offers some eye-opening insights on the adoption of generative AI by functional area, emerging applications and use cases by industry, as well as adoption drivers and barriers.

“Our study shows that we’ve passed a critical tipping point with Generative AI. This isn’t another metaverse. Enterprise leaders are adopting Generative AI in droves and the wave is only going to grow.” – Stefano Puntoni, Co-Director of AI at Wharton

The comprehensive report was directed by AI expert Dr. Stefano Puntoni, Sebastian S. Kresge Professor of Marketing at The Wharton School and Faculty Co-Director of AI at Wharton, and Jeremy Korst, former technology executive at Microsoft and T-Mobile and now President of GBK. Dan Ives, Managing Director of Equities Research at Wedbush Securities, also collaborated on the report.

“The results of our study show that we’ve passed a critical tipping point with Generative AI,” said Prof. Puntoni. “This isn’t another metaverse. Enterprise decision makers across industries are adopting Generative AI in droves and the wave is only going to grow, with spending set to surge by more than 25% in the next 12 months.”

Summary of Insights:

Generative AI Usage Intensity by Industry and Company Size:

According to GBK’s study, the majority of enterprise leaders today have embraced generative AI, with 37% actively using it weekly and another 21% less frequently. Additionally, 8 out of 10 leaders (81%) confirm having an internal team of 10 or more focused exclusively on generative AI strategy.

Interestingly, small enterprises (revenues between $50M-$200M) lead the pack in frequent generative AI usage (57% at least once per week), while the most untapped potential exists among firms exceeding $2B in revenue—most notably in Retail and Manufacturing.

By industry, Technology dominates with 60% of leaders frequently utilizing generative AI, followed by Industrial/Construction and Finance at 43% and 39%, respectively. Conversely, just 26% of leaders in Retail and 36% in Professional Services and Manufacturing engage with generative AI routinely.

“Our study not only shows rapid adoption of generative AI, but varying levels of maturity,” said Korst. “Some organizations are still in the exploratory phase, while others have seamlessly incorporated Gen AI into their daily workflow. We also see significant differences in usage, overall knowledge, and skills related to generative AI by industry and department.”

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Triggers and Barriers to Generative AI Adoption

Three in four enterprise leaders have a generally positive outlook on generative AI, yet caution persists among all respondents, but particularly among those who use the technology less frequently.

The primary motivators for adopting generative AI include boosting employee efficiency, optimizing business operations, enhancing employee creativity, development of new products and services, and reaching new audiences or markets.

Conversely, concerns around inaccurate results, customer privacy, internal pushback, ethical issues and cost are the top barriers to adoption. Companies with $50M-$200M in revenue worry most about data confidentiality, with accuracy being the top concern cited by firms with revenue of $2B+ annually.

“While optimism about generative AI is prevalent, concerns around accuracy, bias, and AI’s role in decision-making remain,” shared Prof. Puntoni. “Additionally, there’s an underlying psychological concern by leaders around job replacement, especially among those who have yet to use the technology. As generative AI becomes increasingly ingrained across teams, striking the right balance with AI governance and employee education will be pivotal.”

Will Gen AI Replace or Augment Human Talent?

For the moment, the study shows that generative AI is seen as more beneficial to employees than detrimental. Senior leaders currently using the technology are more likely to state that generative AI will enhance employee skills versus replace them (48% vs. 36% strongly agree).

Moreover, most enterprise leaders don’t believe the technology can completely substitute human talent. It can, however, improve work quality (55% strongly agree that AI will enable higher quality with the same employees vs. 43% who strongly agree but with fewer employees).

“Generative AI, while revolutionary, is not immune to errors,” said Korst. “It’s crucial for leaders to have strong quality control mechanisms in place to monitor and validate AI-generated output from data analysis to content. This not only ensures accuracy but helps to mitigate risks and maintain the integrity of the brand.”

Investments in Gen AI Poised to Surge

Despite the risks and challenges, investment in generative AI is on track for significant growth with companies across industries planning to increase investments by 25% in the next 12 months led by firms with revenues exceeding $2B (which plan a 28% uptick in spend). Industries currently lagging in generative AI adoption, such as Retail and Professional Services, anticipate the most significant investment increases, with projected growth rates of 27% and 28%, respectively.

Emerging Applications and Use Cases

“Use cases for generative AI continue to explode with enterprises across industries now viewing AI as a major strategic initiative in the coming years,” commented Dan Ives, Managing Director at Wedbush Securities and a collaborator on the report. “We continue to view AI as the most transformational tech trend since the birth of the Internet in 1995.”

When asked what use cases and applications would be most prominent for generative AI, enterprise leaders overwhelmingly point to a future where these AI models become indispensable co-pilots in the workplace. In the next 3-5 years, decision-makers across the board agree that generative AI will be broadly used for generating data analysis (89%), marketing content and creation (text, images, video) (87%), as well as researching customer & competitive insights (84%).

Other top applications include document editing and summarization (84%), customer support or internal help desk functions (82%), and automated email generation (82%). The least popular uses for generative AI are expected to be legal contracts (57%), recruitment (67%) and supply chain management (71%).

“The results of our survey show a dynamic future for generative AI, with investment and applications expanding rapidly,” notes Prof. Puntoni. “And yet not all approaches are created equal. While AI can analyze mountains of data in seconds, human oversight and asking the right questions is vital to ensure accurate and responsible use of AI-generated outputs.”

In some cases, generative AI investments will be prioritized differently depending on the size of the firm. Smaller firms ($50M-$200M) are heavily investing in generative AI for sales content (91%), while mid-sized companies ($250M-$2B) focus more on email generation and internal support (86%). This reflects not just varied priorities, but also the unique strategic challenges faced by companies of different sizes.

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GetDandy: Introducing GetDandy – The AI-Powered Reputation Automation and Review Removal Platform

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GetDandy, the revolutionary reputation automation and review removal platform powered by AI, is now available at www.getdandy.com. GetDandy is designed to help businesses automate their reputation management and remove negative reviews from popular online review platforms.

The platform is easy to use and requires no technical knowledge. Users can simply sign up for the service and start monitoring their online reputation in real-time. GetDandy’s powerful AI algorithms analyze customer feedback across multiple review sites and social media platforms to identify negative reviews and comments.

GetDandy provides businesses with an opportunity to improve their online reputation by identifying and addressing negative feedback. The platform can also help businesses by generating positive reviews from satisfied customers.

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“We are excited to launch GetDandy and help businesses take control of their online reputation,” said Veronica Marin, PR Director of GetDandy. “Our platform is designed to help businesses automate their reputation management and improve their overall online presence.”

One of the major features of GetDandy is its review removal service. The platform has the capability to remove negative reviews from popular review sites like Google, Tripadvisor, Opentable and Facebook. GetDandy’s review removal service is backed by a team of experienced professionals who are dedicated to ensuring that businesses maintain a positive online reputation.

GetDandy has already been recognized by industry experts for its innovative approach to reputation management. In a recent article on Martech Series, GetDandy was hailed as a game-changer in the field of reputation management. The article praised GetDandy for its ability to remove negative reviews and generate positive feedback.

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Verizon Annual State of Small Business Survey Finds Small Businesses Want AI in Challenging Economy

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Verizon Annual State of Small Business Survey Finds Small Businesses Want AI in Challenging Economy
  • Forty-five percent of small business are looking at AI solutions to enable more time to be spent on core business operations

  • This year, more small and midsize businesses are expecting an uptick during the holiday season — 63% compared to 56% last year

  • Free 5G Phone when you switch, with no trade-in required, during this year’s Small Business Days (October 16-22)

Verizon Business announced the findings of its fourth annual State of Small Business Survey, conducted by Morning Consult. The survey data, comprising responses from 681 small and midsize businesses across the country, demonstrates that small businesses have a constant need to increase connectivity to meet business demands and are exploring the applications of emerging technologies such as Artificial Intelligence (AI), but as their technology dependence grows, looming concerns regarding cybersecurity persist.

“The fact that nearly half of small and midsize businesses are either using or are aware of the AI-specific use cases that can drive their companies forward highlights what we hear from our customers every day regarding their desire to stay ahead of the pace of change to drive their business forward,” said Aparna Khurjekar, Chief Revenue Officer, Business Markets and SaaS, at Verizon Business. “For businesses looking to learn more about what emerging technologies can do for them, our upcoming Small Business Days is a fantastic opportunity to meet with one of our experts and through a complimentary tech check to understand what possibilities exist.”

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Key findings:

  • Using AI to address labor challenges and more. More than a third of small and midsize businesses (35%) believe AI can help offset pain points caused by labor shortages. Additionally, to enable small business owners to spend more time on their core business and with customers, 46% would find value or are using AI to drive order processing, and the same amount also see AI being utilized in inventory management and supply chain operations.
  • Concerns about AI. Though more and more small and midsize businesses are exploring AI solutions, many are still leery of its implementation. Nearly half (45%) are concerned about integrating AI solutions, and 43% are worried AI tools will expose them to cybersecurity risks.
  • Upgrading internet bandwidth. In 2020, more than a quarter (27%) of small and midsize companies upgraded their internet connection bandwidth. The economic shutdown drove much of that, as businesses had no choice but to operate digitally in order to reach customers. But even after the economy reopened, businesses continue to upgrade their bandwidth: 52% in 2021, 51% in 2022 and 53% in 2023. This continued desire for increased bandwidth highlights the growing digital dependency for businesses of all sizes.
  • Cybersecurity lags behind digitalization. A good portion of small and midsize businesses are failing to invest in cybersecurity proportionately to their investment in internet bandwidth and other technology upgrades. Only one in three have implemented new systems of technology to ensure security, and almost half (45%) do not offer their employees any training on cybersecurity practices.
  • Inflation remains a top concern. Eighty-one percent of respondents are concerned about the impact inflation will have on their business. Four out of five business owners have experienced increased costs in the last year. Additionally, 59% have either raised or planned to raise the prices of goods and services and a similar number (57%) have either reduced or plan to reduce their spending on non-essential items and activities. In spite of these concerns, most business owners (63%) are expecting an increase in demand this holiday season.

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Verizon Small Business Days (October 16-22)

Small Business Days are back taking place October 16-22, providing businesses with special discounts, a free “tech check,” and business advice. Verizon Small Business Experts will be available to evaluate business owners’ specific technology needs and tailor a solution to those needs, ranging from communications and connectivity to security. Offers available this week include a free select 5G Phone when you switch to Verizon with a new line and a select data plan, no trade-in required, and, for wireless internet, save $100/mo when you switch to LTE Business Internet 50 Mbps plan, or switch to 5G Business Internet 200 Mbps self-set up plan for $69/month (a savings of $30/mo for 24 months).

Verizon Small Business Digital Ready

Verizon Small Business Digital Ready is a free online platform that provides small businesses with free, personalized access to learning, including more than 40 courses, mentorship opportunities with industry experts, peer networking events, one-to-one expert coaching and more. Verizon Small Business Digital Ready portal was created with and for small businesses, with a specific focus on under-resourced business owners. This initiative is part of Verizon’s goal to support 1,000,0000 small businesses by 2023 with the resources to thrive in the digital economy as part of its responsible business plan, Citizen Verizon.

Zuar Forges a Dynamic Partnership With ThoughtSpot in Their Quest to Revolutionize AI-Powered Analytics

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Zuar Platform Helps ThoughtSpot Customers Maximize the Value of their Data, Launch Embedded Analytics Faster

Zuar, a leading provider of embedded analytics solutions, today announced their partnership with ThoughtSpot, the AI-Powered Analytics Company. Together, Zuar and ThoughtSpot will help joint customers remove the barriers that organizations face when delivering a modern data experience.

ThoughtSpot’s two flagship offerings, ThoughtSpot Analytics and ThoughtSpot Everywhere, perfectly complement Zuar’s solutions, Zuar Runner and Zuar Portal. This synergy promises a comprehensive suite of tools that cater to a wide array of data analytics use cases.

“At ThoughtSpot, we’re focused on putting the power of AI in the center of BI. AI and machine learning has always been a core pillar of our product. Now, with generative AI, we’re in a unique position to supercharge how our customers can unleash the value of AI and analytics. This partnership with Zuar extends our capabilities to work with any data and to seamlessly integrate ThoughtSpot into new and existing workflows at companies dedicated to data-driven decision making, and for those looking to embed analytics into their apps and help their end customers do the same,” said Kuntal Vahalia, Senior Vice President of Worldwide Channel and Alliances and Head of APJ at ThoughtSpot.

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Zuar Runner creates and optimizes data pipelines for ThoughtSpot Analytics to query using its natural language search. ThoughtSpot Analytics, renowned for its live query natural language search capabilities, delivers instant access to essential data insights. Zuar Runner allows for the extraction of data from diverse sources, transforming and modeling it, and seamlessly maintaining it at the client’s preferred data cloud platform. These automated data wrangling capabilities unlock the full power of ThoughtSpot Analytics for customers.

For companies aiming to monetize their insights, Zuar Portal fully integrates with ThoughtSpot Everywhere, allowing customers to go-to-market significantly faster and deliver an engaging, intuitive user experience. This integration empowers organizations to turn data into revenue by creating a productized analytics headquarters for customers, staff, vendors, and partners. By combining the capabilities of ThoughtSpot Everywhere with Zuar Portal, users have a fully branded, highly secure application that provides them with a wealth of new use cases and market opportunities.

“At Zuar, we’re on a mission to help customers solve problems with data. By combining our data wrangling and embedded analytics platform with ThoughtSpot’s AI-powered search experience, we’re automating the toughest parts of launching a monetized solution,” says Whitney Myers, CEO of Zuar. “In freeing organizations of the obstacles that stall or delay taking data-driven solutions to market, we’re aiming to spur the next generation of ideas and innovation. I’m excited about how this partnership with ThoughtSpot will empower entrepreneurs and change agents across the globe.”

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IZEA Announces Verified Google Gmail Integration in IZEA Flex

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IZEA Announces Verified Google Gmail Integration in IZEA Flex

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, is proud to announce an innovative integration with Google’s Gmail, enhancing the functionality of IZEA Flex, its next-generation influencer marketing platform. The new integration is designed to improve, maintain and streamline relationships between marketers and creators, making it easier for brands and agencies to scale and manage influencer programs.

The Gmail integration in IZEA Flex allows marketers to opt-in to a system that automatically associates emails sent to creators with their corresponding contact records in Flex. This feature makes emails visible and searchable within the creator’s contact record, which can be connected to other data objects in the Flex platform for added context. For instance, marketers can associate emails with a campaign, creator payment, or content to obtain information that is relevant to their work.

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“This is a game-changer for marketers aiming to build and maintain relationships with creators, whether they are within the IZEA network or beyond,” said Ted Murphy, Founder and CEO of IZEA. “This integration allows the seamless association of communications with all elements within the Flex platform, bringing more effective and streamlined management, tracking, and analysis of influencer relationships and campaigns.”

“Our commitment to providing exceptional value is at the heart of IZEA’s software philosophy,” continued Murphy. “As a testament to this commitment, we continue to add new features to IZEA Flex at a blistering pace — without raising prices on our users. Flex is hands down the best value in influencer marketing, and we will aggressively continue adding new features for our customers.”

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TV Ads Influence Millennials Holiday Gift Buying 34% More than Average Consumer

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80% of All Consumers Say Time With People Is Best Gift; Survey from Basis Technologies Forecasts Holiday Shopping Trends

Basis Technologies, a global provider of programmatic advertising and media automation solutions, today announced survey results showing that TV ads (on linear and CTV) influence Millennials’ holiday gift buying 34% more than the average U.S. consumer. Social media influences Gen Z 140% more than the average consumer. Yet, 80% of respondents say that time with the people they love is the best gift. Basis Technologies’ study was conducted with audience research firm GWI and completed in September 2023 using responses from more than 2000 U.S. consumers ages 16-99.

Additional findings show that:

  • 97% of consumers will shop online for the holidays.
  • Only 14% of those who shop on digital channels will buy through social media. The most popular channels for the ones who do are Facebook and Instagram.
  • More than half of respondents shop based on free shipping (58%), or promotions (57%). Other top factors influencing gift buying are the recipient themselves (57%) and recommendations from friends and family (40%).
  • Ethics influence customers, with 59% saying that they would shop local or small business, and 57% if a retailer/brand shows they take care of employees. However, only 35% say they like to buy from minority/women owned stores or brands.
  • Half of gift buyers (54%) say they will research online before purchasing; 36% will use search engines.
  • Only 31% say they will spend more than last year, and 67% of those respondents say that inflated prices of goods is the primary reason.

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Gift giving is among the top methods of celebration for winter holidays, with popular 2022 gifts (gift cards, apparel/shoes, and toys/games) being bought largely because of the same factors expected to influence 2023 buying – price, free shipping, and availability. Basis Technologies and GWI’s survey explores various aspects of holiday shopping such as buying priorities, audience interests, influential channels and more. The report provides insights for marketers in tailoring their advertising, sales and messaging efforts for the upcoming shopping cycle.

“Despite consumers spending fast, early, and big this time of year, not every retailer or marketer can win the holiday shopping season. Basis Technologies’ research provides guidance that can differentiate campaigns in a competitive landscape,” said Kristin Shamberg, GVP of research and insights, Basis Technologies. “Considering the amount of advertising noise people will experience, brands need a precise formula for messaging and media mix that resonates with customers. For two decades, Basis Technologies has helped companies of all sizes navigate through these chaotic times to drive sales and revenue for the holiday season.”

Basis Technologies is the omnichannel advertising provider of choice for holiday marketers that want to engage customers on any site or app on any digital device. It offers the marketing industry’s most comprehensive, automated, and intelligent SaaS platform, Basis, composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Basis encompasses comprehensive advertising capabilities for programmatic, vendor-direct, search and social. The platform’s nucleus is a top-rated omnichannel DSP complete with programmatic guaranteed and private marketplace deals.

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RedTrack Adds Customer Journey Reporting to Complete an All-In-One Solution for e-Commerce Analytics & Automation

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RedTrack, a leading provider of analytics and media-buying automation solutions for e-com and DTC brands, is thrilled to announce the release of its Customer Journey Reporting. This exciting development is here to unlock full-funnel visibility for advertisers who invest in multiple ad channels and struggle to attribute revenue results to the relevant channels, campaigns, or ads.

Understanding the customer journey is essential for the success of the e-commerce business today. RedTrack’s Customer Journey Reports offer a comprehensive view of each customer’s interaction with the web store, from their initial ad click to the successful purchase.

By analyzing the journey of the customer to the conversion event, advertisers can make data-driven decisions to optimize their marketing campaigns.

Customer Journey reporting is not the only feature developed by the RedTrack team to contribute to efficient advertising for e-commerce.

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It becomes a new addition to the RedTrack platform, which is used by e-commerce and affiliate media buyers because of its advanced ad tracking and conversion attribution toolset:

  • Real-time ad spend sync with all major channels like Meta, Google, Youtube, Bing, etc., provided by in-built API integrations;
  • 100% accurate revenue synchronization with Shopify, WooCommerce, Magento, and other e-commerce platforms;
  • Advanced Automation Rules that help reduce ad waste and improve ROAS, together with Ad management straight from the RedTrack UI.

Introducing the Customer Journey report is one of the significant steps to make RedTrack a complete solution for e-commerce advertisers, allowing them to make key decisions and actions through a single platform.

Vlad Zhovtenko, CEO and co-founder of RedTrack, comments: “RedTrack team is driven by the vision to reduce the number of screens and UIs media-buyers have to juggle in their daily operations. The combination of robust reporting, full-funnel visibility, and built-in ad management automation brings us closer to our mission.”

RedTrack’s Customer Journey Reporting is available with all e-com subscriptions at RedTrack. For the best deal, seize an early Black Friday sale. This promo is here to help e-commerce advertisers set up accurate analytics & automation before the holiday rush starts.

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Dentsu and VideoAmp Announce Industry-First Activation, Guaranteeing Advanced Audience Buys Across Seven Major Media Publishers

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Dentsu, via its DELTA solution, becomes first agency to strategically buy audiences guaranteed on VideoAmp Currency across publishers including A+E Networks, FOX, Hallmark Media, NBCUniversal, Paramount and Warner Bros. Discovery

Dentsu and VideoAmp announced today an industry leading activation enabling dentsu’s US media agencies to seamlessly guarantee strategic audience buys across seven major media portfolios including A+E Networks, FOX, Hallmark Media, NBCUniversal, Paramount and Warner Bros. Discovery, among others. Through dentsu’s Data Enabled Linear TV Activation (DELTA) platform, powered by VideoAmp’s leading big dataset, clients can now transact and guarantee on the same advanced audiences built within dentsu’s Merkury ecosystem that they currently plan and optimize against, with seven major publishers. This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

“As we look to the future of seamless video investment for our clients, this innovative advancement represents a positive shift in the marketplace, enabling advertisers to more effectively reach more valuable audiences in premium placements”

“As we look to the future of seamless video investment for our clients, this innovative advancement represents a positive shift in the marketplace, enabling advertisers to more effectively reach more valuable audiences in premium placements,” said Brad Stockton, SVP, Video Innovation, dentsu Media US. “This is our latest effort to drive adoption of alternative currencies as we seek to build out a unified investment approach rooted in the same source of truth through DELTA.”

DELTA leverages VideoAmp to provide advertisers with a unified solution for planning and measurement, and access to currency-grade data and insights. This results in a more effective way to optimize media spend and reach an advertiser’s target audience across premium publishers.

“The growth that we’ve been able to achieve since we first engaged with dentsu on currency in 2021 is incredible. Moving past testing to this kind of scale is a testament to the DELTA team and their commitment to providing clients with the benefits of using an advanced currency,” said Ross McCray, Founder & CEO of VideoAmp. “This is just the start and we look forward to collectively helping advertisers make their media investments work harder and smarter to achieve the business outcomes that matter most to them.”

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The news builds off what has been a leading relationship between DELTA and VideoAmp as the industry moves towards more data-driven linear buys and gains more network support.

“This latest advancement between dentsu and VideoAmp marks an exciting step forward for our industry in enabling advertisers to transact against advanced audiences at scale, an approach we fully embrace at Warner Bros. Discovery,” said Marybeth Strobel, Executive Vice President, Ad Sales at Warner Bros. Discovery. “By leveraging these innovative solutions in audience-based buying, advertisers can better leverage Warner Bros. Discovery’s suite of premium IP, brands, franchises and coveted audiences and ensure the impact of their investment is more fully captured.”

This announcement is the latest from dentsu’s DELTA team as the organization seeks to lead the marketplace forward in mapping alternative currencies against advanced audiences. To showcase the benefits of moving in this direction and away from legacy solutions, VideoAmp and Paramount released case studies this past April, illustrating the power of guaranteeing on advanced audiences and the incremental lift that VideoAmp’s currency delivers in driving higher outcomes and conversions. VideoAmp has seen growing adoption and scale of its advanced currency and measurement solutions, with rapid acceleration across major broadcast and longtail networks, streaming providers and media agency holding companies including dentsu.

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AdPlayer.Pro Video Ad Tech Company Introduces Video Ad Platform Upgrades

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AdPlayer.Pro Video Ad Tech Company Introduces Video Ad Platform Upgrades

AdPlayer.Pro enhances reporting features and White Label Enterprise capabilities.

AdPlayer.Pro, a global provider of digital video advertising technology, has introduced notable functional upgrades to its flagship video ad server solution.

According to the company’s official announcement, one of the key enhancements includes the release of reporting API 2.0, which implies the increased granularity and more precise segmentation of reported data, depending on the platform account roles.

Another essential update lies in the extension of the customization capabilities of the AdPlayer.Pro White Label Enterprise solution, offering greater flexibility, primarily in terms of the custom features configuration within Partner accounts.

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As Natalie Romankina, CEO of AdPlayer.Pro, explained, the latest feature upgrade is primarily aimed at enabling the platform users to achieve maximum effectiveness in their video advertising activities using the deeper granularity of configuration options at each stage of the account, video ad campaign, and ad placement setup.

“What AdPlayer.Pro has always focused on is ensuring that all of our partners get access to the wide scope of tools for transforming and customizing their ad serving platform according to their particular business needs. And the recent revamp explicitly serves this goal, e.g. by enabling more granularity in its API-enabled capabilities,” she claimed.

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Freepik Acquires EyeEm to Expand Content Library and Elevate Photography

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  • Freepik’s acquisition will revive EyeEm from bankruptcy and restore operations

  • This will enhance Freepik’s content catalogue, with users gaining access to over 160 million photographs

Freepik – a leading global tech company providing high-quality audio-visual content – announces its acquisition of EyeEm, the Berlin-based stock photography company. This acquisition is Freepik’s latest international growth effort, following the expansion of its US leadership team earlier this year and the acquisitions of Videvo (UK), Iconfinder (Denmark), and Original Mockups (Colombia).

Through this operation, Freepik will enrich its own content library by gaining access to EyeEm’s unique catalogue of 160 million photographs, built by its contributor community. These photographs will add to Freepik´s 72 million resources – which include videos, illustrations, icons, and vectors. Through Freepik’s revised business model for EyeEm, customers will pay a smaller set fee per month for unlimited downloads – opening up access to premium content.

Founded in 2011 in Berlin, Germany, EyeEm allowed photographers to sell pictures through its platform – focusing on high-end content – with EyeEm retaining part of the fees. In 2022, EyeEm was acquired by British-based Talenthouse before filing for bankruptcy earlier this year. Now, together with Freepik, the remaining employees of EyeEm will strive to reignite the business and rebuild its contributor community.

EyeEm will operate as an independent business – a subsidiary of Freepik, its new parent company.

Over the coming days, Freepik will swiftly pay off all outstanding debts to EyeEm’s 140,000 contributors and enable EyeEm to recover from bankruptcy, restoring its operations. It will also create more favorable conditions for many creatives.

Commenting on the acquisition, Joaquin Cuenca Abela – CEO and co-founder at Freepik – said: “With EyeEm’s acquisition, Freepik is strengthening its offering in the photography market, where there’s a growing need for diverse imagery that’s truly authentic. By investing in EyeEm, we will be supporting its brilliant network of contributors and, more broadly, reinforcing the value of photography. From here, we can pave the road to recovery and make the business sustainable. It’s an exciting time and we’re very much looking forward to working together.”

“EyeEm always stood out to us, thanks to its vibrant community of photographers, who created a brilliant and collaborative ecosystem brimming with originality,” Carlos Marín – Chief Strategy Officer at Freepik – continued. “We are always looking for ways to provide a better experience for our users, and in EyeEm we saw a product with real potential, that really complements and elevates our core offering. This is another milestone in Freepik’s growth journey, and we’re excited that EyeEm is a part of this.”

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Peter Willert, Managing Director at EyeEm, added: “Creative contributors have always been at the heart of EyeEm. Now, together with Freepik, we can give back to the people who made EyeEm successful, creating new opportunities. By combining forces, our community will not only survive but thrive as we can focus again on providing original and unique imagery to customers worldwide.”

Freepik is a leading global tech company that helps anyone create great designs faster by producing and distributing high-quality graphic and audiovisual resources. These include photography, videos, design assets like icons and mockups, plus presentation templates. Freepik is the parent company of Flaticon, Slidesgo, Videvo, Iconfinder, Wepik, and EyeEm – design tools that empower more than 100 million monthly users worldwide. Employees reside in Spain, the US, the UK, Denmark, Germany, and Colombia.

Founded in 2010, Freepik has always prized accessibility, as seen with its freemium model. Through Freepik, anyone can express the power of their vision, irrespective of skills or budget. By harnessing artificial intelligence and investing in the right people, Freepik helps humans unlock their creativity – enriching countless industries.

With more than +550 employees, 850 exclusive remote designers, and over 52,000 registered contributors, Freepik has been named by the Financial Times as one of the ‘1,000 Fastest Growing European Companies’ for four consecutive years and has been recognized as one of the Top 50 Best Software Sellers according to G2Company. In 2022, Freepik received the Great Place to Work recognition by Great Place to Work®.

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NetApp and Ducati Corse Renew Partnership and Introduce Co-Engineered Data Management and Insights Solution

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NetApp Named Official Data Infrastructure Partner After Ducati’s Triple Crown Winning 2022 Season

NetApp, a global cloud-led, data-centric software company, announced the renewal of its partnership agreement with Ducati Corse for the 2023 to 2025 seasons and names NetApp the team’s Official Data Infrastructure Partner. The latest innovation resulting from this partnership is a virtual data management and insights solution for race analytics and R&D that uses NetApp ONTAP® with NetApp SnapMirror™ and NetApp FlexCache™.

The world of grand prix racing relies heavily on speed. When Ducati Corse found its synchronization times between the racetrack and between engineers across multiple locations, including the Borgo Panigale HQ, was too slow to be effective, they looked to NetApp to help design a new data insights and management solution. Delivering almost real-time data sharing and analytics, NetApp helps tech teams extract maximum value from test and race weekend sessions that can mean the difference between pole position and a starting position down the grid.

“With this data management platform, we can seamlessly manage, share, protect and move our data in our hybrid cloud environment from the factory to our garage, and to the track during a race, and share data with our engineers in a way that is fast, secure, and seamless”

“Through our joint innovation with Ducati, we’ve played a pivotal role in revolutionizing their data infrastructure, enhancing every facet of their software development, design and engineering,” said Gabie Boko, Chief Marketing Officer at NetApp. “Our collaboration has enabled near real-time data sharing and analytics, accelerating the entire landscape of elite motorcycle racing data analysis. Ducati is one of the shining stars in Italy’s ‘Motor Valley,’ and we’re committed to riding along with Ducati to help them achieve greater success.”

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The benefits of the co-engineered solution include:

  • Seamless connection between Ducati’s data infrastructure clusters so engineers can access the same always-on data from anywhere.
  • Data insights captured in an elite racing environment to be used across all Ducati business units.
  • A software-defined approach to create a powerful but efficient data storage foundation built on NetApp ONTAP® – delivering the power of NetApp’s decades of enterprise data management innovation and product leadership.
  • Optimized data transfer powered by NetApp ONTAP with SnapMirror for unified, high-speed, and secure replication of data.
  • FlexCache remote caching for actively read data only. FlexCache improves the speed and productivity of collaboration across multiple locations, increases data throughput and reducing WAN bandwidth costs.

“With this data management platform, we can seamlessly manage, share, protect and move our data in our hybrid cloud environment from the factory to our garage, and to the track during a race, and share data with our engineers in a way that is fast, secure, and seamless,” said Gigi Dall’Igna, General Manager of Ducati Corse. “As Triple Crown holders and with our first MotoGP Riders’ World Title in 15 years, we need the best technology, data, and data management to ensure we defend these titles and we’re confident in our partnership with NetApp to help us do this.”

Since 2018, NetApp and Ducati have collaborated to help Ducati successfully manage 200 applications and support 90 virtual machines in a disaster recovery center. NetApp provides the speed and capacity to help Ducati manage branch operations and perform on-site data analysis while moving data to a hybrid cloud, reducing the time it took to develop prototypes and get new motorcycles to market.

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DoubleVerify Unveils New Partnership To Authenticate Instacart Ads

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Brands will benefit from DV’s industry-leading viewability and fraud verification across Instacart Ads

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced a partnership with Instacart, the leading grocery technology company in North America, to enable media verification and maximize advertiser performance across the platform. The partnership will leverage DV’s technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic (“IVT”).

“As we continue to enhance our advertising solutions, we are committed to delivering measurable value and growth for our brand partners.”

Instacart is the leading grocery technology company in North America and works with grocers and retailers to transform how people shop. As a retail enablement platform, they partner with more than 1,400 retail banners to deliver from more than 80,000 stores. With Instacart Ads, they’re bringing the best of online advertising to help more than 5,500 brands of all sizes move products off shelves.

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“We are excited to extend DV’s independent measurement on the Instacart Ads platform to ensure that campaigns meet key media quality criteria while maximizing performance for advertisers,” said Mark Zagorski, CEO, DoubleVerify. “Instacart has been a pioneer in online grocery shopping for over a decade, and this partnership exemplifies the leadership, innovation and trust that both companies have built.”

With DV’s quality measurement technology, Instacart advertisers will benefit from:

  • Fraud Protection: For advertising to perform, it must be seen by real people. DV identifies and protects advertisers from fraud and IVT – ranging from hijacked devices to bot manipulation.
  • Viewability Verification: DV provides comprehensive viewability verification, identifying whether an ad has the opportunity to be seen and shedding light on its impact.

“We’re excited to partner with DoubleVerify to provide valuable viewability and IVT authentication to our mutual advertising clients,” said Tim Castelli, Vice President of Global Advertising Sales at Instacart. “As we continue to enhance our advertising solutions, we are committed to delivering measurable value and growth for our brand partners.”

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Elgato Launches Digital Creator Marketplace

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Connecting content creators of all kinds to a world of digital assets

Elgato, a brand of CORSAIR, is proud to announce Marketplace, a first-of-its-kind virtual platform for content creators. On the Elgato Marketplace, creators can discover digital assets of all kinds, all in one convenient website. From plugins to graphics to voice effects, Marketplace offers creators new ways to personalize their favorite Elgato devices, like Stream Deck. It works with popular apps such as Wave Link and OBS Studio, making assets easy to install and customize. In a world of virtual landscapes, Marketplace empowers creators to express themselves and shape their identities.

With thousands of free and premium products, there’s a digital asset for almost anyone on Marketplace. For those with a Stream Deck, there are hundreds of plugins to control apps like Discord and Microsoft Teams. Streamers can build their brand with graphics from top designers like Nerd or Die and OWN3D. Meanwhile, podcasters can pull from a library of voice effects and sounds to tune their audio. There’s even a collection of video templates and transitions for YouTube editors to produce incredible content. That said, Elgato plans to grow the ecosystem even further, adding new product types like video filters, voice changers, and AR effects in the future.

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“We’re excited to bring this same technology to more Elgato apps in the future, like Camera Hub and EpocCam — and even some third-party apps, like OBS Studio.”

There’s more good news for those using Stream Deck or Wave Link. After creating a Marketplace account, creators can link their Elgato apps to start using quick install. This new feature syncs many asset types automatically, making setup easier and faster. In just a few moments, users can discover, install, and start using assets in the apps they love.

“With this change, our goal is to make the user journey as seamless and connected as possible,” said Caleb Leigh, Product Owner of Marketplace. “We’re excited to bring this same technology to more Elgato apps in the future, like Camera Hub and EpocCam — and even some third-party apps, like OBS Studio.”

Perhaps the biggest change, however, affects community sellers, called “Makers.” In the past, Makers shared their digital products across a variety of websites, often struggling to find an audience. Now with Marketplace, they can reach creators directly in the apps they use most, tapping into millions of potential customers. That means more opportunities to get noticed, build a brand, and earn income — all from one easy-to-use platform. And while a full suite of product tools is still in development, there’s a vibrant Maker community already contributing in Elgato’s Discord today.

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Varnish Software Unveils Power Efficiency Benchmarks for Live and VOD Streaming

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Collaborative Initiative with Intel and Supermicro Helps Broadcasters, Telcos and CSPs Forecast and Optimize Content Delivery Energy Consumption

Varnish Software, a leader in web caching, video streaming and content delivery software solutions, today announced new power efficiency benchmarks for both live-linear and Video on Demand (VOD).

The outstanding achievements – including up to 1.18 Gbps per watt for live streaming and 0.73 Gbps per watt for VOD – are detailed in a new whitepaper released by Intel. The whitepaper includes research into the scalability of CDN edge node performance and energy efficiency across four different performance levels and builds on the ongoing collaboration and previous significant achievement set by Varnish, Intel and Supermicro earlier this year.

“As content delivery becomes more of a strategic function that organizations are bringing in house, benchmarks like these will help them understand what is needed to achieve sustainability goals and objectives,” said Frank Miller, CTO of Varnish Software. “The need to deliver more throughput with less energy and at the lowest cost has never been greater.”

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The latest benchmarks were accomplished using Varnish Enterprise 6.0 content delivery software deployed on Supermicro Superserver powered by Intel Xeon D, and CloudDC and Hyper 1RU/2RU servers powered by Intel 4th Gen Intel Xeon Scalable CPUs without the use of specialized, added-cost TLS offload cards.

The configurations selected for these tests demonstrated excellent efficiency over a wide range of performance levels and power budgets and illustrate what is possible with commercially available software and well-configured broadly available Intel based servers, without the use of accelerators that add cost.

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Catchpoint Introduces New Capabilities that Make the Internet Better

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Catchpoint Introduces New Capabilities that Make the Internet Better

Latest Catchpoint Platform update adds capabilities that accelerate time to detection, improve automation capabilities, and further expand its already leading Global Observability Network.

Catchpoint, the innovation leader in Internet Performance Monitoring (IPM), launches new features that cement its position as the platform to help organizations achieve Internet Resilience.

The Internet relies on Catchpoint, and we are extremely proud to introduce new capabilities and products that demonstrate ongoing innovation towards our goal of making the Internet better for everyone.

“After troubleshooting for nearly thirty minutes, we determined that the issue was with another critical service provider on which we rely. If Internet Sonar had been in place, it would have proactively flagged the outage and helped us discover root cause much more rapidly.”

Internet Sonar​ – Catchpoint Internet Sonar answers the question: “Is it me or something else?” This addition to the Catchpoint IPM Platform provides simple, intelligent, trustworthy, Internet health information at-a-glance so you can get ahead of productivity or experience-impacting 3rd-party incidents. Internet Sonar uses data from the world’s largest, independent, active observability network to monitor hundreds of the Internet’s most popular services for outages. The result is an AI-powered, real-time, interactive status report that can be displayed via an interactive map, a dashboard widget, or accessed by any system via API. Internet Sonar can ensure a resilient Internet across all these dependencies and deliver exceptional digital experiences for your customers to drive business success.

“Here at The Washington Post, we recently had a situation where several alerts were firing. We couldn’t pinpoint root cause and our cloud provider’s status was all green,” said a Technical Architect from the Washington Post. “After troubleshooting for nearly thirty minutes, we determined that the issue was with another critical service provider on which we rely. If Internet Sonar had been in place, it would have proactively flagged the outage and helped us discover root cause much more rapidly.”

Catchpoint Tracing – Catchpoint Tracing solves the problem of complex, large, distributed environments – used for modern application delivery – impacting your customers’ digital experience and, ultimately, business revenue. It helps operations teams achieve Internet Resilience by extending the reach of IPM combining deep visibility into the Internet Stack to visualize request journeys through backend application components with code-level visibility into cloud-first applications to understand application behavior and ensure application health and performance. With Catchpoint Tracing, businesses can give customers the fast, resilient experiences they love and expect. Catchpoint’s IPM platform is the only one in the world that combines deep visibility into the internet, an outside-in perspective of digital experience, all the way through to the application and its dependencies. Unlike APM, which monitors from the inside out, IPM is effective in ensuring great experiences with a holistic view. Catchpoint Tracing provides full Open Telemetry support enabling an organization to easily integrate the data as it requires. Tracing provides full Open Telemetry support enabling an organization to easily integrate the data as it requires.

Full Open Telemetry Support – From the beginning, Catchpoint has embraced open standards and direct access to monitoring data. The Catchpoint IPM platform webhook data API provides detailed data directly from any of our nodes to any customer’s data warehouse for template-based consumption – and has done so before Open Telemetry existed. This data is real-time, granular, and of a higher quality than what most monitoring tools offer. Catchpoint has also always had the unique ability to add custom headers to our HTTP monitors, allowing them to aggregate data in ways that can be followed and traced. As a result, Catchpoint is exceptionally cost-effective when it comes to integration with other systems.

Enterprise Light Nodes – Organizations that rely on Catchpoint’s IPM platform now have access to a new lightweight node that can be deployed broadly to achieve increased visibility while requiring fewer resources. Able to run on a variety of environments (including Cisco routers, switches, and other devices) and scaling to hundreds or thousands of locations, the Enterprise Light Node fulfills a critical need for connectivity at sites like retail stores, branch locations, satellite offices, or any other remote area not covered by an enterprise node. The result is cost-effective monitoring from where it matters.

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Traceroute ECN​ – Catchpoint has enhanced its Network Experience solution with Traceroute ECN Internet Congestion Detection and Avoidance. Extremely lag-sensitive applications like AR/VR, streaming, gaming, Metaverse, autonomous vehicles, etc., are becoming increasingly popular, and demand for them is only growing. To ensure users’ network experience, Catchpoint now supports Traceroute ECN, which provides full visibility into decision-making for traffic routing around network congestion. The result is lower latency and smoother real-time applications. This support is unique to Catchpoint, highlighting its innovative leadership and forward-looking vision. Details of this technology can be found at RFC9330, RFC9331 Accurate ECN, and IETF L4S – Low Latency Low Loss Scalable Throughput – L4S. ​

Terraform Support – Catchpoint integration is now available in the HashiCorp Terraform registry to simplify integration into DevOps environments and integrate IPM into the innovation process, giving SRE teams visibility into the real-world experience their software delivers to users as well as performance and availability monitoring for the tools they rely on to do their job. Terraform is an infrastructure as code tool that enables users to safely and predictably provision and manage infrastructure in any cloud. With the Catchpoint Terraform provider, users can manage Web, API, Transaction, DNS, SSL, BGP, Traceroute, and Ping tests with minimum configurations. This makes it easier than ever before for developers to integrate Catchpoint data.

Sub-second Network Testing ​– Some outages last just a few seconds at a time, making them difficult to detect using relatively infrequent tests. Only Catchpoint allows you to monitor the network continuously at a sub-second level to detect intermittent network issues faster. This makes Catchpoint’s Network Experience solution more effective when troubleshooting intermittent, hard-to-pinpoint network issues.

Webpage Waterfall Compare – Identifying the root cause of website performance problems can be like finding a needle in a haystack. Loading a webpage in a browser can trigger hundreds of HTTP requests, with dependencies and relationships that are often unclear. Site reliability engineers (SREs) and development teams must quickly identify what changed, but until now, SREs haven’t had the same comparison tools they’ve used while coding to easily compare what changed on browser renderings before and after the problem. With this release, only Catchpoint now provides the ability to compare browser rendering waterfall results of up to four web tests in full detail, side-by-side. This enhances the Website Experience solution to help companies find and fix problems quickly, lowering MTTR and reducing the impact of Internet performance problems.

Zoom and Microsoft Teams Monitoring – Catchpoint’s Workforce Experience solution has been enhanced for today’s hybrid workforce. Organizations rely on collaboration solutions such as Microsoft Teams and Zoom to facilitate the work of remote employees. We have extended our IPM solution capabilities to include full visibility for both of these key collaboration solutions.

Global Observability Network Improvements – Only Catchpoint enables you to monitor from where it matters for your organization, your customers, and your employees. We are constantly growing our footprint and vantage points, although we already have the largest network globally. Since our May launch, we have added more than 60 new nodes across the US, Canada, Israel, Germany, Poland, Qatar, Japan, India, Singapore, Sweden, Australia, and Italy, covering Cloud, Backbone, Last Mile and Wireless, bringing our total network vantage points to over 2500. We have also added an additional 10 BGP feeds across 8 countries to bring our total coverage on BGP to over 1800 BGP peers and ASNs, providing even further real-time global BGP visibility against hijacks or manipulation.

“I am particularly excited about Catchpoint’s Internet Sonar because it offers a uniquely cost-effective way for IT teams to radically reduce MTTR by determining whether an issue is due to an issue in their Internet Stack or something else happening in the Internet,” said Mehdi Daoudi, CEO of Catchpoint. “With outages costing up to tens of thousands of dollars per minute, our customers will be able to save millions with this at-a-glance information.”

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