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Litera Brings Trusted AI-Powered Document Comparison to Google Workspace

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Litera Brings Trusted AI-Powered Document Comparison to Google Workspace

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Law firms and corporate legal teams using Google Workspace can now access Litera’s battle-tested document comparison with AI without leaving their environment

Litera, the legal AI platform provider that best unifies the practice and business of law, announced a global integration of Litera Compare with Google Workspace, making its document comparison and redlining capabilities available to law firms and corporate legal teams using Google Drive. Purpose-built for legal complexity, Litera Compare delivers a 100% accuracy rate for tracking redlines across documents that grow longer, riskier, and more demanding in real legal practice. Corporate in-house counsel and law firms accessing Litera Compare through Google Workspace also have access to Lito, Litera’s legal AI agent, included as part of their Litera Compare subscription, giving users AI-powered automation across the practice and business of law where they work.

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Legal teams shouldn’t have to switch between the tools they use every day and the AI capabilities they need — and now, with Litera’s Google Workspace integration, they don’t have to.

“Legal teams shouldn’t have to switch between the tools they use every day and the AI capabilities they need — and now, with our Google Workspace integration, they don’t have to,” said Kenneth Pechous, Global Head, Business Development & Alliances at Litera. “Corporate legal departments and law firms can now draft with the power of Litera’s industry-leading legal expertise and institutional knowledge right where they already work. That means less time hunting for the right language, fewer costly errors, and no disruption to the way their teams already collaborate. We’re proud to be working with Google Cloud to make that possible.”

Through a new Litera connector, legal professionals can now point directly to Google Drive to access documents for redlining and comparison within Google Docs. Litera Compare, precision document comparison trusted by over 15,000 firms and legal departments for more than 30 years, is now available via the Google Workspace Marketplace, enabling seamless redlining, eliminating the context-switching that costs lawyers billable time.

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Legal teams struggle when AI can’t operate directly on documents stored in their systems of record, forcing manual workarounds that slow reviews and increase the risk of errors. Litera can accept documents from Google Drive as inputs for all available skills in the Litera One web platform. This means the full Lito capability set—chat-based comparison and summaries, risk and mitigation cues, multi-document chat, grid reviews, review terms, deal point insights, and prompt skills—works on Google-hosted documents regardless of the document type without requiring download or format conversion.

Compare surfaces changes between two or more documents, uncovering the evolution of text, tables, images, and more, across file types. Similar to Litera Compare’s user experience in Word, Outlook and mobile, Compare delivers precisions through Google Workspace and then extends the workflow with Lito’s summarization, risk analysis, mitigation suggestions, and clause rewrite suggestions. Together, Compare and Lito move law firms beyond static redlines to proactive, AI-powered legal workflows.

The core Litera project team, including Kenneth Pechous, Global Head, Business Development & Alliances, Joey Benedek, Senior Vice President of Product, and Ivan Martinez, Senior Product Manager, will be available at Google Cloud’s booth at Google Cloud Next, April 22–24, 2026, in Las Vegas to discuss the integration and answer questions from legal teams and partners exploring Google Workspace-based legal AI solutions.

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Adobe Introduces Brand Visibility Solution to Redefine Customer Experience Orchestration

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Adobe Introduces Brand Visibility Solution to Redefine Customer Experience Orchestration

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  • AI interfaces and agents are becoming a primary way for customers to discover, evaluate and engage brands, creating a new imperative for businesses to optimize digital channels for both humans and AI.

  • Adobe is announcing a major expansion of Adobe Experience Manager—the platform thousands of brands already rely on for end-to-end experience management—with a contextual layer that enables AI agents to help build and optimize digital experiences.

  • New innovations across Adobe Commerce, Adobe LLM Optimizer and Adobe Brand Concierge will help brands improve AI visibility and deliver engaging experiences that boost engagement.

Adobe—the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms—announced a brand visibility solution that addresses the dual challenge every business faces : ensuring its brand is visible, accurate and trusted across AI discovery surfaces, while deepening direct engagement with customers on owned properties.

AI-powered chat services and browsers have become a primary channel for how consumers discover, evaluate and act, elevating AI visibility into a C-suite imperative. In addition, when customers engage directly (on brand websites for example), expectations for personalization are higher than ever. Every piece of content, whether for owned properties or to inform an AI interface, must be accurate, on-brand, compliant and authorized. There is increased urgency to address this issue as well: new Adobe data shows that while AI traffic to U.S. retail sites increased 269% year-over-year (March 2026), businesses have significant gaps in AI visibility. Brands that treat AI discovery and human engagement as a connected system will build advantages that compound over time.

“There is a new intermediary between brands and their customers, and unlike every one that came before it, this has the ability to reason,” said Loni Stark, Vice President of Strategy and Product, Adobe. “For decades, brands have managed content, but now they also need to manage context to pinpoint what AI understands about their offerings and the institutional knowledge their own agents need to act—challenges that can be solved with our new solution.”

“Maintaining the trust of our clients is at the center for how we approach technology at Vanguard, especially in an AI-driven future,” said Jennifer Manry, Divisional CIO, Corporate Systems, Vanguard. “As we advance our technology to give investors the best chance for investment success, we’re embedding AI into client-facing experiences in ways that are both highly personal and deeply responsible.”

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Adobe’s brand visibility solution works as a continuous operating model across four vectors including sense, generate, reach and learn—part of an experience flywheel. Brands sense how they appear across AI-driven discovery surfaces, generate content and experiences grounded in brand context, reach both human audiences and AI systems from a shared foundation, and learn from every interaction to improve performance. Powered by AI agent and human collaboration, the experience flywheel builds advantages that strengthen with every cycle.

Adobe Experience Manager (AEM) adds a new layer for managing the brand truth, permissions, governance, and content sources that sit behind every experience, the working context that teams and agents draw from as they build and optimize across web and owned properties. New agentic authoring capabilities also extend access across an organization, putting AI-first experience-building tools in the hands of every employee responsible for brand visibility and engagement.

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Offerings that power the experience flywheel include:

  • Sense: Adobe LLM Optimizer and Adobe Commerce enhancements provide businesses visibility into how they appear across AI-driven discovery, by assessing how AI systems interpret products, content and brand presence across both traditional search and LLM-powered experiences. These enhancements also help identify product visibility gaps across AI-driven shopping journeys.
  • Generate: AEM Sites, the leading content management system, provides the foundation for building experiences for both humans and AI agents that are embedded directly into core workflows. New context management capabilities ensure every experience is grounded in brand truth, governed by policy and built from a shared foundation of permissions and content sources. This enables teams to create AI-ready experiences at scale. Three agents are now available, including:
    • Brand Experience Agent accelerates content production by updating existing pages, creating net-new content and modernizing legacy sites for AI-driven discovery.
    • Content Advisor Agent surfaces approved content instantly and prepares it for any channel, so teams spend less time searching and more time driving impact.
    • Brand Governance Agent enforces brand policies, tracks asset rights and manages permissions, ensuring content for customers and AI systems is always on-brand, authorized and compliant with brand policies.
  • Reach: Adobe Commerce enhancements will drive product visibility across AI-driven shopping journeys through catalog enrichment and product page optimization. Updates to Adobe Brand Concierge will deliver conversational experiences that bring real-time product details and checkout into customer conversations. In addition, LLM Apps (a new capability in AEM) will enable brands to build branded experiences that run directly within LLM interfaces, extending a brand’s presence across AI surfaces.
  • Learn: Businesses can now measure their share of recommendations across AI surfaces and response accuracy. On owned properties, they can assess the growth of direct engagements and impact on customer lifetime value. In addition, human corrections and editorial judgments feed back throughout the system, building institutional memory that makes each cycle sharper—continuously strengthening the brand truth, governance and content foundations behind every experience.

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CodesClue’s has Newly Launched AI-Driven Software Development Framework that Redefines its Business Efficiency in 2026

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CodesClue’s has Newly Launched AI-Driven Software Development Framework that Redefines its Business Efficiency in 2026

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CodesClue’s has Newly Launched AI-Driven Custom Software Development Framework that Redefines its Business Efficiency in 2026

CodesClue, a fast-growing technology solutions provider has successfully launched its next-generation custom software development framework on March 24, 2026 to help businesses move beyond traditional digital transformation and embrace AI-first operations.
Today, when a range of off-the-shelf software often fails to meet evolving business needs, CodesClue is positioning itself as a strategic technology partner to its global clientele with delivering tailor-made software solutions that are not just functional, but intelligent, scalable, and future-ready.

Partner with a custom software development company that values speed. CodesClue offers agile, rapid delivery of web and mobile apps. Contact us today!”

— Ketan Patel

Reimagining Custom Software Development

Unlike conventional development approaches, CodesClue’s framework integrates artificial intelligence, automation, and human-centric design from the ground up. This enables businesses to eliminate inefficiencies, unify fragmented systems, and unlock real-time decision-making capabilities.
“Most software solutions today are reactive, they solve problems after they arise,” said Mr. Ketan Patel, the CEO and Co-Founder of CodesClue Technologies. “At CodesClue, we build proactive systems that anticipate business needs, automate workflows, and continuously evolve with your organization,” Ketan adds further.

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What Makes CodesClue Different?

CodesClue’s approach stands apart through:

AI-First Architecture: Every solution is designed with built-in intelligence to automate processes, reduce manual effort, and improve accuracy.
Zero-Limit Scalability: Custom systems that grow seamlessly with your business without the constraints of SaaS platforms.
Deep Integration Capability: Effortlessly connects with legacy systems, third-party tools, and modern platforms to create a unified digital ecosystem.
Human-Centric UX: Intuitive interfaces that reduce training time and improve team adoption.

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Continuous Optimization Model: Post-launch support focused on performance enhancement, not just maintenance.

Solving the “One-Size-Fits-None” Problem

Many businesses today rely on generic software solutions. On the other hand, CodesClue addresses the critical gap between standardized tools and unique business processes. Its custom development services are tailored for startups, SMEs, and enterprises seeking long-term efficiency and competitive advantage.

Empowering Businesses for the Future

With increasing demand for personalized technology solutions, CodesClue aims to empower organizations to take full control of their digital infrastructure, enabling faster innovation, better data utilization, and sustainable growth.

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Stensul Launches Bring Your Own LLM, Enabling Customers to Run Their Own LLM Inside a Governed Workflow

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Stensul Launches Bring Your Own LLM, Enabling Customers to Run Their Own LLM Inside a Governed Workflow

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New capability brings customers’ own AI infrastructure inside Stensul’s governance layer

Stensul, the Governed Creation™ platform for enterprise marketing teams, announced the launch of Bring Your Own LLM (BYO LLM), a new capability that allows customers to connect their own proprietary or licensed large language model (LLM) to Stensul’s governed templates and workflows. With BYO LLM, all AI requests in Stensul route through the customer’s managed environment, so teams in regulated industries can adopt AI-powered content creation without stepping outside their approved AI environment.

BYO LLM keeps the Stensul creation experience identical for marketers — they work from production-ready templates assembled from approved modules and prompt AI directly from the template to draft copy, write subject lines, or rewrite sections. Because the template is already aligned to brand, compliance, and channel requirements, every AI-generated output lands in a structure that’s ready for production from the start. This makes BYO LLM particularly valuable for financial services, healthcare, and life sciences teams operating under strict AI governance requirements.

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The difference is under the hood: customers connect their existing LLMs — including OpenAI’s GPT, Anthropic’s Claude, and Google’s Gemini — via major cloud providers, so each AI request is processed inside their managed environment, under their existing contracts and controls, and never leaves their environment. The output returns to the Stensul editor and enters the same governed workflow as any other content — brand guardrails, content validation, and approval workflows all apply — so teams get the benefits of AI-assisted creation without relying on an outside AI provider.

“Stensul has always been about speeding up creation by optimizing workflows and enabling more people to create without compromise on governance, brand, or compliance,” said Rachel Meranus, Chief Revenue and Marketing Officer at Stensul. “With the proliferation of AI, governance is even more critical. But we recognize that for many of our customers — particularly those in regulated industries — AI can only run through the models their organization has already vetted and approved. Bring Your Own LLM lets teams prompt their own approved model directly from a Stensul template, so the creation, governance, and collaboration still happen inside our platform — the only thing that changes is which AI is doing the generating.”

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Governance built in — wherever enterprise marketers work

BYO LLM reflects a broader design principle at Stensul: governance should follow the marketer, not the other way around. Enterprise teams don’t work in a single tool, and Stensul is built to bring Governed Creation™ into the environments they already use.

Stensul’s native Adobe GenStudio for Performance Marketing integration surfaces Stensul templates directly inside GenStudio’s email creation flow, where marketers select a governed template as a starting point, prompt GenStudio to generate multiple draft variations with AI-generated content, and sync their chosen variant back to Stensul — where guardrails and approval workflows ensure it’s production-ready before Stensul pushes the final HTML to an ESP for deployment.

Stensul’s Figma plugin brings that same governed foundation into the design workflow. Designers select Stensul templates and approved modules directly in Figma, make visual updates in their preferred environment, and push work back to Stensul — where brand guardrails, approval workflows, and content validation pick up from there.

Across each of these integrations — AI systems, content platforms, and design tools — Stensul’s production-ready templates serve as the common foundation: pre-built from approved modules, already aligned to brand and compliance requirements, and ready to enter a governed workflow the moment content is placed inside them.

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Treasure Data® Becomes Treasure AI™, Delivering 10x Value to Marketers in 10 Minutes with Its Agentic Experience Platform

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Treasure Data® Becomes Treasure AI™, Delivering 10x Value to Marketers in 10 Minutes with Its Agentic Experience Platform

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With a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks, Treasure AI helps top brands get their customer experience right

Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, announced a landmark evolution of its brand and platform. Treasure AI is built for brands who believe that AI, harnessed by human warmth and creativity, can drive smarter customer engagement, stronger retention, and measurable growth.

“The companies that thrive won’t be the ones that replace their teams with AI. The winners will be those who learned to harness AI to drive 10x ROI in 10 minutes with the same human warmth and creativity that built their brand in the first place.”

Treasure AI redesigns how marketing and data teams deliver customer experiences at scale by coordinating users, AI agents, and activations. With Treasure AI, marketing finally becomes a truly round-the-clock operation, unencumbered from siloed customer knowledge and manual workflows across legacy martech SaaS tools. Treasure AI continuously senses customer signals, decides the right message, channel, and experience, and orchestrates contextual engagement in real time.

“For over a decade, we’ve been the trusted data foundation for the world’s top brands. That doesn’t change, but our charter has expanded to help them better compete in the age of AI — from providing software that humans operate to delivering outcomes that governed AI agents execute, guided by the teams that know their customers best,” said Kaz Ohta, CEO and co-founder of Treasure AI. “The companies that thrive won’t be the ones that replace their teams with AI. The winners will be those who learned to harness AI to drive 10x ROI in 10 minutes with the same human warmth and creativity that built their brand in the first place.”

Customer quotes

“We are using Treasure AI’s agentic solutions on top of our CDP investments to bring in customer insights that can be actionable, and so far we are excited about the results,” said Sachin Shroff, Vice President of CRM, Loyalty and Marketing Technology at Michaels. “We are looking forward to using more from Treasure AI as we continue our journey of becoming AI-native.”

“Treasure Data (now Treasure AI) has been instrumental in growing our business with AI,” said Ingrid Stowhas, VP Marketing and Corporate Communications at Nestle Mexico. “From building audience clusters to developing creative with AI, Treasure AI’s solutions have helped our business grow as we become more agentic, while also enabling us to tangibly drive efficiencies by reducing manual hours through automation and AI powered processes.”

Introducing Treasure AI Studio, a new conversational workspace for marketing and data teams

Treasure AI introduces a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks. Launching today across web, mobile, desktop, and command-line, Treasure AI Studio puts the full power of the agentic experience platform into one conversational workspace so teams can stop managing tools and start driving outcomes.

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Always-on marketing is only possible with an always-up-to-date understanding of each customer for governed AI to act on. Anchored in a brand’s first-party data within Treasure Data, the Intelligent Customer Data Platform (CDP), Treasure AI Studio goes beyond generic AI assistants.

Marketing and data teams can upload a document (e.g., “Here’s this quarter’s retention brief. Turn this into concrete segments, a journey with decision points, and content I can push live.”) or chat in natural language (e.g., “Find the biggest drop-off points in our onboarding journey and suggest which steps to simplify or re-order.”), and Treasure AI Studio translates intent into real actions, including building audience segments from a brand’s unified customer profiles and activating cross-channel journeys and campaigns.

Every AI decision within Treasure AI Studio produces visible, reviewable output, allowing users to review the results, validate the logic, and approve before any activation. Built on a foundation of trust and security, all AI agents have lifecycle governance, evaluation, hallucination prevention, and compliance built in.

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Treasure AI remains interoperable with a brand’s tech stack of choice or integrates with Treasure AI Suites (Engagement, Personalization, Creative, Paid Media, and Service) to activate contextual customer experiences across channels.

“AI is no longer an assistive layer — it is becoming the primary interface through which work gets done. Yet AI cannot continuously find what matters about your customers, build content that performs, and launch campaigns in real time without a trusted system of record, where context, governance, and intelligence meet,” said Rafa Flores, chief product officer at Treasure AI. “Where legacy marketing clouds have failed, Treasure AI is stepping up with the AI-native approach this market demands. We’re here to help brands reduce costs by up to 50%, move at the speed of their customers, and capture value the moment it appears.”

As a skills-powered platform, Treasure AI Studio includes more than 50 pre-built skills that know how to operate on a brand’s customer data, not just answer questions about it. Skills span SQL and queries, real-time CDP, segments and audiences, journeys and campaigns, workflows and pipelines, SDKs and integrations, AI agents, data governance, documentation, and analysis and dashboards.

Treasure AI Studio is now available for Treasure AI customers. Free to access, customers only pay to create and run conversations with usage-based AI Credits. Every AI Credit now unlocks 600 Treasure AI Studio conversations — a 6x increase.

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Angelfish Marketing Expands AEO and AI Search Services for B2B Brands

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Angelfish Marketing Expands AEO and AI Search Services for B2B Brands

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Angelfish Marketing expands AEO and AI Search services to help B2B brands improve visibility across ChatGPT, Gemini and Google AI Overviews.

Updated Answer Engine Optimisation services help B2B companies improve visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews and emerging AI search platforms.

Angelfish Marketing, a specialist B2B digital marketing agency, has expanded its Answer Engine Optimisation services to help tech, SaaS and B2B brands improve visibility in AI-generated search results.

As buyer behaviour shifts from traditional search engines to AI-led discovery, B2B companies face a new visibility challenge. Prospects are no longer relying only on page-one rankings. They are asking tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews to compare suppliers, explain solutions and recommend trusted providers.

Angelfish Marketing’s updated AEO and AI Search services are designed to help B2B brands appear in those high-intent AI-generated answers.

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The service combines technical SEO, answer-led content strategy, authority building, structured data and AI visibility reporting to help businesses understand where they are showing up, where they are being missed, and how to become a trusted source for answer engines.

“AI search is changing how buyers find, compare and shortlist suppliers,” said Dom Moriarty, Head of Growth at Angelfish Marketing. “If your brand is not being cited in those answers, you risk losing visibility before a buyer ever reaches your website. Our AEO services are built to help B2B companies stop guessing, start tracking, and turn AI visibility into measurable pipeline.”

Angelfish Marketing’s AEO services include:

AEO audits to assess technical foundations, content performance and AI search visibility
AI-optimised content strategy built around the questions B2B buyers actually ask
Authority building to strengthen the credibility signals answer engines rely on
Structured data and technical SEO improvements to improve content clarity
Transparent performance reporting to track visibility, citations and commercial impact

The agency’s approach follows a four-stage framework: audit, strategy, execution, then measure and scale. This model helps B2B teams move beyond disconnected content production and build a clear roadmap for visibility across both traditional search and AI-led discovery.

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Angelfish Marketing’s approach is already delivering measurable results for B2B brands. In one financial services case study, the agency helped achieve a 250% increase in inbound leads, #1 brand visibility across 100 tracked AI and LLM commercial prompts, and an 84% uplift in AI visibility, using an integrated SEO, PPC and AI SEO strategy.

Unlike generic SEO activity, Answer Engine Optimisation focuses on how AI platforms interpret, summarise and recommend information. This includes making content easier to understand, improving entity clarity, strengthening topical authority, and aligning digital assets with the questions buyers ask during research and vendor selection.

For B2B brands, this shift matters commercially. AI-generated answers can influence early-stage research, supplier comparisons, buying criteria and brand recall. Angelfish Marketing’s updated service helps companies connect that visibility back to leads, pipeline and revenue.

The expanded AEO service sits alongside Angelfish Marketing’s wider digital marketing offering, including SEO, AI Search, hybrid AI content, paid media, LinkedIn Ads, Google Ads and HubSpot implementation.

Angelfish Marketing is a HubSpot Diamond Certified Partner Agency, Google Partner, Semrush Agency Partner and UK Search Awards finalist.

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NOVUS Names Olivier Pepin as First Chief Technology Officer to Lead Technology, AI, and Data Engineering

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NOVUS Names Olivier Pepin as First Chief Technology Officer to Lead Technology, AI, and Data Engineering

Former MRM Chief Architect to scale NOVUS’s capability for the next chapter of independent media

NOVUS, the independent agency where media is hyper-personalized and local at scale, named Olivier Pepin its first Chief Technology Officer. Pepin joins the leadership team to build and lead the agency’s Technology, AI, and Data Engineering practice, combining strategic leadership, hands-on innovation, and client-facing expertise as NOVUS scales its technology and data capabilities under CEO Libby Morgan.

Pepin will lead NOVUS’s technology strategy and architecture in close partnership with the agency’s Strategy & Planning, Investment, and Data & Insights leadership. He will define and deliver a multi-year roadmap positioning NOVUS as the partner of choice for clients seeking genuine value from technology, data, and AI. His charter includes driving thought leadership, overseeing cutting-edge prototyping and experimentation, and working directly with clients to architect and deliver best-in-market solutions. He will report to Morgan and serve on the NOVUS leadership team.

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Pepin brings more than 25 years of experience as a technical architect and engineering leader. Most recently, he served as Chief Architect at MRM, where he led AI, digital commerce, and marketing technology solutions for global brands including General Motors, Johnson & Johnson, Roche, Nestlé, and Kendra Scott. Early on, he spent over a decade in Europe delivering large-scale enterprise systems across pharmaceutical, telecommunications, and consumer goods industries.

Pepin will build on NOVUS’s proprietary data and technology foundation, including tools like DeCoder (geospatial analytics) and FullSail (full-funnel channel optimizer), to extend the agency’s AI-native platform for clients. His focus spans the full media lifecycle, from insight through activation and measurement, with emphasis on agentic AI, identity resolution, and next-generation measurement. He will also shape the governance framework that allows these capabilities to scale responsibly across every client engagement.

A central pillar of Pepin’s agenda is advancing measurement and personalization at scale. This includes evolving NOVUS’s approach to attribution, incrementality, and performance optimization, and developing frameworks that deepen audience understanding across channels. In parallel, he will oversee the integration of proprietary and third-party data to power more automated, responsive media execution.

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“Olivier combines deep technical expertise with the strategic judgment that modern media demands,” said Morgan. “As the industry shifts toward AI-native platforms and agentic workflows, we wanted a leader who has actually built these systems in production, not just talked about them. His track record and his ability to translate technology into client outcomes make him the right person to lead this next chapter.

“NOVUS is at a rare inflection point,” said Pepin. “The combination of proprietary tools, an independent mindset, and nearly four decades of media expertise creates real space to build something different. My focus will be on scaling NOVUS’ Technology, AI, and Data Engineering capability to set a new bar for what clients should expect from their media partner, grounded in real engineering, honest measurement, and AI that delivers business value.”

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Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform

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Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform

Quickplay announced that it has designed and implemented a comprehensive, cloud-native transformation of the Television New Zealand’s streaming platform, TVNZ+. The landmark project has been built on a new operating system, offering a suite of new services and leveraging AI tools to provide a more personalized experience for viewers. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

Completed in just 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (AWS) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. Quickplay is available in AWS Marketplace and recently joined the AWS Independent Software Vendor (ISV) Accelerate Program; the TVNZ project marks the first full-scale transformation delivered through the Quickplay AWS partnership.

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“At TVNZ our ambition is clear: to be New Zealand’s number one streaming platform for entertainment, sport and trusted news. TVNZ+ already stands shoulder-to-shoulder with global streamers in our market, but standing still is not an option. To reach more Kiwis than anyone else in an increasingly digital world we knew we needed to make a step change. said Rob Hutchinson, Chief Digital Officer, TVNZ. “Working in lockstep with Quickplay we’re delivering something genuinely transformative – and at rapid pace. We’ve simplified our technology stack, reduced complexity and built a platform that lets us move faster and innovate harder. Every efficiency we unlock behind the scenes means a richer experience for New Zealand audiences.”

Key Innovations include:

  • A Co-viewing capability: As a predominantly free-to-air broadcaster, advertising is of immense importance to TVNZ. Over 70% of TVNZ+ viewing happens over Connected TVs, where multiple people watch together. With this new feature, TVNZ can pass co-viewer data to the ad stack in real time, enabling them to put each ad into context based on what’s being watched and who’s watching.
  • A unified Live Operations console with “Red Button” Live Ad Insertion: A new, streamlined console, powered by AWS Elemental Media Services, allows TVNZ to manage live channels and events with ad marker insertion via a single interface.
  • Deep CTV Integration: This feature allows TVNZ content to be surfaced to viewers outside of the TVNZ+ app, directly within the CTV homepage.
  • Consolidated Operations: Quickplay’s platform replaces existing systems for video CMS, live operations, UI, and data analytics.
  • Scaling with Cloud: Migrated to a robust AWS cloud infrastructure to support significant concurrent viewership for a range of programs and events, such as the evening news and upcoming World Cup coverage. The live streaming of channels, sports and ad insertion on live TV and VOD is built on AWS Elemental Media Services and integrates Amazon Cloudfront (CDN).
  • Enhanced Monetization: The system includes sophisticated ad-funded (AVOD) features, including sponsored rails, carousels, and pause-ad functionality to maximize revenue.
  • Future-Ready Architecture: The platform integrates Evergent for advanced user management and billing, enabling TVNZ to introduce premium paid content and events for the first time.

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“TVNZ has become a powerhouse of innovation, which is particularly unique for the public broadcast segment. They knew that to deliver what their viewers were after, they had to transition to a streamlined, high-performance platform,” said Goutham Vinjamuri, COO of Quickplay. “With that in mind, we built TVNZ a content-to-value operating system that offers their viewers what they want and makes their content library commercially liquid. This evolution illustrates that when you connect a trusted brand to a native-AI ecosystem, you don’t just survive the digital shift – you lead it.”

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Clerk Chat Rebrands as Clerk AI, Doubling Down on Conversational AI Agents for Enterprise Voice and Messaging at Scale

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Clerk Chat Rebrands as Clerk AI, Doubling Down on Conversational AI Agents for Enterprise Voice and Messaging at Scale

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Clerk AI (formerly Clerk Chat), the enterprise conversational AI platform for voice and messaging, announced it has officially rebranded to Clerk AI, reflecting the company’s accelerated focus on AI-powered agents purpose-built for performance marketing at scale.

The rebrand marks a strategic evolution for the company, which has established itself as the leading platform for enabling SMS, WhatsApp, RCS natively inside Microsoft Teams, Webex, and Zoom. Under the Clerk AI name, the company is sharpening its mission around building the industry’s most capable conversational AI agents optimized for outbound voice and messaging campaigns that drive measurable business outcomes.

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AI Agents Built for Outbound at Scale

Clerk AI’s platform enables enterprises to deploy intelligent voice and messaging agents that make outbound calls, send personalized RCS messages, and leave AI-generated voicemails, all at massive scale. The agents detect intent and sentiment in real time, integrate with CRMs like Salesforce and HubSpot, book meetings, qualify leads, and warm transfer to human teams when needed.

Unlike legacy automation tools that rely on rigid scripts, Clerk AI’s agents are fully conversational, understanding context, remembering past interactions, and adapting to how customers communicate. The platform’s proprietary ScreenSense technology detects call screening on both Apple and Android devices with 97% accuracy, while its TrueReach voicemail detection exceeds 98% accuracy, ensuring agents connect with real people rather than wasting cycles on dead ends.

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Proven Results in Performance Marketing

In a recent deployment with a major internet provider, Clerk AI’s voice and RCS agents doubled the number of qualified leads while delivering a 3x higher conversion rate compared to traditional marketing campaigns. “The rebrand to Clerk AI isn’t just a name change. It’s a declaration of where we’re headed,” said Alex Haque, CEO and co-founder of Clerk AI. “We started by solving enterprise messaging inside the platforms teams already use. Now we’re building the most powerful conversational AI agents in the market, purpose-built for performance marketing. We believe the future of customer engagement isn’t batch-and-blast. It’s intelligent, two-way conversations at scale, and we’re building the infrastructure to make that happen.”

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True North Social Expands Instagram Marketing Services to Help Brands Navigate Algorithm Changes and Content Evolution

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True North Social Expands Instagram Marketing Services to Help Brands Navigate Algorithm Changes and Content Evolution

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True North Social, a Los Angeles-based digital marketing agency, has expanded its Instagram marketing services to address the platform’s evolving algorithm requirements and the growing demand for authentic, performance-driven content strategies. The agency’s enhanced approach combines data analytics, creative content production, and community management to help brands maintain visibility and engagement in an increasingly competitive social media landscape.

The expansion comes as Instagram continues to prioritize video content, authentic engagement, and creator partnerships, requiring brands to adapt their strategies beyond traditional posting schedules. True North Social has developed comprehensive solutions that integrate content creation, influencer management, and paid advertising to maximize brand reach and return on investment.

“Instagram’s algorithm changes every few months, and what worked last year may not work today,” said Sophia Williams, Director of Social Strategy at True North Social. “Brands need partners who understand these shifts and can pivot strategies quickly while maintaining consistent brand messaging and audience growth.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The agency’s services encompass full-scale Instagram account management, including calendar curation, community engagement, and performance tracking. Their in-house photography and video production teams create original content tailored to each brand’s identity, ensuring visual consistency across all social media touchpoints. Additional specialized services include influencer partnership management, product tagging optimization, and engagement pod coordination.

True North Social’s approach addresses several key industry trends reshaping Instagram marketing. Short-form video content, particularly Reels, now generates significantly higher engagement rates than static posts. The agency has responded by incorporating video-first strategies into client campaigns while maintaining the quality visual standards that brands expect. Their teams also focus on fostering authentic community interactions, recognizing that meaningful engagement metrics carry more weight with Instagram’s algorithm than follower counts alone.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The agency has demonstrated success across diverse industries, working with notable clients including Therabody, Shaun White, American Needle, and Bristol Farms. Their portfolio also includes collaborations with NBC, Live Nation, ReMax, Hard Rock, and Paul Mitchell, showcasing their ability to scale strategies for both emerging brands and established enterprises.

Beyond Instagram-specific services, the agency offers integrated digital marketing solutions including search engine optimization, web design, and pay-per-click advertising. This comprehensive approach allows brands to maintain consistent messaging across all digital channels while leveraging platform-specific best practices.

The importance of professional Instagram management has intensified as the platform reaches over two billion monthly active users globally. Businesses increasingly recognize Instagram as essential for customer acquisition, brand awareness, and direct sales through features like Shopping tags and checkout functionality. For brands looking to enhance their Instagram presence, understanding platform dynamics and maintaining consistent, high-quality content remains crucial. Those interested in learning more about current Instagram marketing strategies can follow us on social media.

True North Social specializes in helping brands build meaningful connections with their audiences through strategic social media marketing, content creation, and performance optimization. The agency combines creative expertise with data-driven insights to deliver measurable results for clients across various industries.

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The Bulleit Group Named One of the 100 Best PR Firms in the United States — A Specialist in AI, Startups, Robotics, and Frontier Technology

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The Bulleit Group Named One of the 100 Best PR Firms in the United States — A Specialist in AI, Startups, Robotics, and Frontier Technology

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A PR firm specializing in AI companies, startups, robotics, and frontier technology.

PRovoke Media has named The Bulleit Group as one of the 100 Best Agencies in the United States. This ranking evaluates public relations firms across consumer, healthcare, financial communications, public affairs, and technology.

The Bulleit Group is a narrative systems and strategic communications consultancy specializing in communications for artificial intelligence companies, technology startups, robotics platforms, transportation and logistics companies, and venture-backed firms operating in emerging markets.

As coverage of AI, robotics, and emerging technologies expands across outlets like Bloomberg, Forbes, and The Information, the gap between what companies build and how those systems are understood has become more visible. As enterprise adoption accelerates, buyers and investors are placing greater weight on how companies communicate capability, risk, and reliability.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Founded in 2012, The Bulleit Group has established itself as a specialized partner for high-growth and frontier technology companies seeking to shape market perception, improve media visibility, and increase discoverability across AI platforms.

In 2024, the firm restructured its operating model to focus on lean, senior-led teams supported by AI systems for message testing, trend analysis, and content development. This approach enables faster execution and more precise narrative control, while maintaining a direct connection between communications strategy and business outcomes.

“We believe communications is becoming a system, not a series of campaigns,” said Kyle Arteaga, Founder and CEO of The Bulleit Group. “It is no longer only about media coverage. Companies need to be understood, surfaced, and recommended by human and AI systems. That requires a new model.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Selected outcomes across AI, robotics, and startup communications:

  • Fauna Robotics launched its humanoid platform and was acquired by Amazon within two months
  • Civitai reduced negative sentiment by 94% while expanding its creator base to more than six million users
  • LVK Logistics achieved national industry visibility within 50 days of launch
  • Multiple Bulleit Group clients were acquired by Amazon and Meta during active engagements with the firm

These outcomes reflect communications challenges where the category itself is still being defined, requiring precision in how companies are understood by media, investors, and the public.

Where The Bulleit Group is typically engaged:

This includes company launches, funding announcements, acquisitions, and periods of heightened regulatory or public scrutiny, where narrative clarity directly impacts business outcomes.

How the firm operates:

The Bulleit Group has developed proprietary frameworks, including its AI Risk/Reward Ladder and Visibility Flywheel, designed to align communications with technical reality, manage downside risk, and systematically improve discoverability across media, search, and AI-driven platforms.

Who The Bulleit Group works with:

The Bulleit Group works with venture-backed startups, growth-stage companies, serial founders, and venture capital firms across artificial intelligence, robotics, aerospace, transportation and logistics, fintech, and developer tools.

Current clients include Cylake and Impulse Space. Past clients include Google, LinkedIn, Airbus, Bloomberg Beta, P&G Studio, Zoox, Flexport, Veo Robotics, and CTRL-labs.

Companies typically engage The Bulleit Group after early traction creates pressure to communicate more precisely with enterprise buyers, regulators, and investors, or after working with larger agencies that lack technical depth in emerging technology categories.

PRovoke Media will select 20 agencies from the Top 100 list as finalists for Agency of the Year at the North American SABRE Awards on May 5.

“This recognition reflects the clients and partners building alongside us,” Arteaga added. “We are focused on what comes next.”

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Kanil PRwire Launches Dedicated PR Distribution Services for Indian Startups and D2C Brands Seeking Global Media Visibility

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Kanil PRwire Launches Dedicated PR Distribution Services for Indian Startups and D2C Brands Seeking Global Media Visibility

Kanil PRwire

Indian Startup Kanil PRwire Brings Transparent, Proof-Based PR Distribution to Founders and D2C Brands Across India and Beyond

There is no shortage of great ideas coming out of India. What has always been harder to find is the right platform to tell those stories to the world.

Kanil PRwire, a PR and media distribution agency founded in 2022 by Lakshya Verma, is addressing exactly that gap — helping Indian startups, D2C brands, and growing businesses access premium global and Indian media platforms that were previously out of reach for most emerging brands.

At 27, Lakshya Verma built Kanil PRwire from the ground up — starting as a freelance media professional and growing the agency into a full-service operation with direct access to globally recognized wire services including GlobeNewswire, PR Newswire (a Cision company), and AccessNewswire, alongside a strong network of leading Indian media outlets.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

What sets Kanil PRwire apart is its commitment to transparency. Every press release distributed through the agency comes with a verified live URL — proof that the content was actually published, on real platforms, in front of real audiences.

“Most brands we speak to have been burned before — they paid for PR and never saw where their story actually landed,” said Lakshya Verma, Founder of Kanil PRwire. “We built Kanil PRwire around one simple promise — you will always know exactly where your story was published. No guesswork. No vague reports. Just a live URL every single time.”

The agency offers a range of services tailored to different budgets and goals — from entry-level Indian media distribution to full global wire syndication on the world’s most trusted platforms. Kanil PRwire also offers white-label PR solutions for marketing agencies and resellers looking to add media distribution to their existing service offerings.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Industries served include technology, D2C and e-commerce, healthcare, real estate, fintech, and entertainment — with clients across India and internationally.

As Indian startups continue to scale and D2C brands compete for consumer trust in an increasingly crowded market, media credibility has become one of the most powerful tools available to founders. Kanil PRwire exists to make that credibility accessible — not just for brands with large budgets, but for every founder with a story worth telling.

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Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

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Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform

Harmonic announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of linear channels.

“As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission,” said Jeffrey Seto, vice president of satellite and software engineering at DIRECTV. “Harmonic’s VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Harmonic’s VOS Media Software enables a complete playout-to-delivery workflow for DIRECTV running in its private data center. The Harmonic solution handles ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for the delivery of broadcast-quality linear channels via satellite distribution. VOS Media Software’s playout capabilities support ad insertion across DIRECTV’s high-value linear and occasional-use channels — including live events and pay-per-view programming — boosting monetization. DIRECTV’s internal automation, storage and monitoring systems are integrated directly with Harmonic’s APIs, enabling seamless control of scheduling, automation and channel operations.

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“Harmonic is proud to support DIRECTV’s software-based approach in modernizing its playout-to-delivery operations,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “With Harmonic’s AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs.”

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Ateliere to Showcase Ateliere Motion at NAB in Collaboration with HCLTechnologies

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Ateliere to Showcase Ateliere Motion at NAB in Collaboration with HCLTechnologies

Ateliere Creative Technologies announced it will present its latest platform, Ateliere Motion, at the NAB Show in partnership with HCLTechnologies.

The announcement comes at a time when media companies are undergoing significant consolidation of content libraries and operations. However, many organizations are finding out that consolidation alone does not drive expected efficiencies. Without the right technology in place, it can actually do the opposite, said Flavius Goman, Ateliere President and COO.

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“The industry’s push towards consolidation, what we call ‘The Great Compression’ is not inherently a solution. Without an intelligent supply chain, bringing content and operations together actually increases complexity, limits visibility, and ultimately slows down the ability to monetize content effectively,” said Goman.

Ateliere Motion is designed to address these challenges by providing a scalable, uniform platform for managing and preparing content for distribution. The platform builds on Ateliere’s cloud-based approach to media supply chains enabling organizations to organize content, maintain accurate metadata, and support faster delivery to distribution partners.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

By improving how content is managed and made available, Ateliere Motion supports more efficient operations and helps organizations respond more quickly to distribution opportunities across global platforms.

Ateliere will be demonstrating the platform at the HCLTech Hospitality Suite, West Hall – W1072 HS, where attendees can meet with the team to learn more about its capabilities and applications.

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NAB 2026: Advanced HDR by Technicolor and Amlogic Expand Advanced HDR Integration in Major NEXTGEN TV Converter Boxes

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NAB 2026: Advanced HDR by Technicolor and Amlogic Expand Advanced HDR Integration in Major NEXTGEN TV Converter Boxes

Multi-color bar logo for Advanced HDR by Technicolor

Advanced HDR by Technicolor and Amlogic, a leading platform provider in the global system-on-chip (SoC) market, today announced that the Advanced HDR solution will be integrated into major NEXTGEN TV (ATSC 3.0) conversion boxes powered by Amlogic platforms. This integration reflects growing industry-wide coordination to increase the availability of ATSC 3.0-compatible devices amid strong U.S. consumer interest in NEXTGEN TV services.

While ATSC 3.0 infrastructure continues its rollout, ecosystem partners are doubling down on the manufacture of NEXTGEN TV converter boxes ensuring greater consumer awareness of and access to enhanced over-the-air (OTA) viewing with high dynamic range (HDR) picture quality. Converter boxes from leading brands, which include: RCA, ZapperBox by BitRouter, MyVeloTV, Zinwell, and ADTH, are using Amlogic platforms to implement Advanced HDR by Technicolor, enabling more viewers to experience HDR from free broadcast television.

Because our solution can carry SDR and HDR in a single signal, viewers can receive the best possible experience without needing to worry about TV compatibility.”

— Rick Dumont, Advanced HDR by Technicolor

The ongoing deployment of NEXTGEN TV (ATSC 3.0) in North America—and the introduction of DTV+ in Brazil, which leverages many elements of ATSC 3.0—signals accelerating global momentum behind next-generation broadcast standards. To enjoy free OTA content in HDR, consumers need an HDR-enabled receiver. By pairing Amlogic-powered converter boxes with Advanced HDR by Technicolor, device makers can help ensure that more households can benefit from improved contrast, brightness, and color performance as broadcasters expand HDR programming.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

As a leading system-on-chip manufacturer, Amlogic powers a broad range of operator and retail receiver devices worldwide. This scale helps accelerate ecosystem adoption by enabling multiple converter box manufacturers to deliver consistent HDR experiences on a widely deployed silicon platform.

“As NEXTGEN TV adoption accelerates, consumers expect premium picture quality from free over-the-air broadcasts, including HDR,” said James Xie, SVP, Corporate Business Strategy at Amlogic. “By enabling Advanced HDR by Technicolor on our widely adopted converter box platforms, we’re helping OEM partners bring a consistent, high-quality HDR experience to market faster and at scale—supporting a growing ecosystem of consumer devices.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Device manufacturers across the industry are recognizing the impact HDR has on consumer perception of video quality,” said Rick Dumont, head of business development for Advanced HDR by Technicolor. “NEXTGEN TV converter boxes extend ATSC 3.0 reception to TVs that don’t have built-in NEXTGEN TV capability, and integrating Advanced HDR by Technicolor enables consumers to maximize picture quality on compatible displays. Because our solution can carry SDR and HDR in a single signal, viewers can receive the best possible experience without needing to worry about TV compatibility. We look forward to continued partnership with Amlogic and other receiver brands to bring NEXTGEN TV content in Advanced HDR by Technicolor to viewers.”

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AIXPORT.AI Launches to Give Claude® Users Full Ownership of Their AI Work

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AIXPORT.AI Launches to Give Claude® Users Full Ownership of Their AI Work

Florida-based AIXPORT transforms raw Claude® exports into structured continuity packs for instant project, decision, and context transfer to any other AI.

AIXPORT.AI, a Naples, Florida-based AI data portability platform, announced its public launch, offering Claude® users a structured way to extract, understand, and transfer their AI work to any target platform.

You shouldn’t have to start from scratch every time you change plans, change teams, or change tools. Your AI work belongs to you — and now you can take it with you.”

— AIXPORT founding team

The Claude® AI platform stores years of valuable professional context — decisions made, projects built, questions left open, and institutional knowledge accumulated conversation by conversation. Until now, that context was effectively locked: exportable as raw data, but not in any form that another AI could readily understand or continue.

AIXPORT changes that. Users upload their Claude® data export ZIP and receive a structured continuity pack within minutes — an AI-readable bundle containing a project brief, memory seed, decision log, open questions, and a prompt pack tailored to their target AI. The result is portable intelligence, not just portable data.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Purpose-Built for the Claude® Ecosystem
AIXPORT is designed specifically for the transitions that Anthropic’s platform architecture creates — and that no built-in tool currently solves. When a user upgrades from a personal Claude® account to a Team or Enterprise workspace, their conversation history does not migrate. When an employee is offboarded from a Claude® Team account, private projects disappear with their access. When a company moves to a new Enterprise organization, the previous workspace stays behind.

These are not edge cases. They are the natural lifecycle of any professional AI workflow. AIXPORT exists to preserve the value created during that lifecycle.
“You shouldn’t have to start from scratch every time you change plans, change teams, or change tools. Your AI work belongs to you — and now you can take it with you.” — AIXPORT founding team

Marketing Technology News: Is the Traditional CDP Already Out of Date?

What AIXPORT Produces
Every AIXPORT run processes a Claude® export and produces a structured output ZIP containing:
Memory Seed — A compressed, paste-ready context document that gives any AI — ChatGPT®, Gemini®, or a new Claude® instance — instant understanding of the user’s work, projects, and working style.

Project Brief — An AI-written narrative summary of the work — what was accomplished, what the current state is, and what the most pressing next steps are.

Decision Log — Every confirmed decision extracted from the conversation history — numbered, grouped by topic, and formatted for immediate reference.

Open Questions Register — All unresolved questions surfaced from conversations, with blocking items clearly flagged — so the new AI session knows exactly where the work stands.

Prompt Pack — Five ready-to-use prompts written specifically for the user’s project and target AI, enabling immediate continuation without reconstructing context from scratch.

For users with Claude® Projects, AIXPORT also extracts all project files, system instructions, and attached documents — preserving the full workspace configuration alongside the conversation history.

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Matrix Unveils Sidevine: AI Data Fabric & Intelligence Layer Designed to Eliminate Manual Entry Tax & Unlock Raw Data

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Matrix Unveils Sidevine: AI Data Fabric & Intelligence Layer Designed to Eliminate Manual Entry Tax & Unlock Raw Data

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Sidevine, an AI-powered platform, helps organizations extract, organize, and use data trapped in documents and other unstructured files.

Matrix Solutions, the media industry’s leading provider of revenue management and CRM solutions, announced the official launch of Sidevine, an AI-powered platform that helps organizations extract, organize, and use data trapped in documents and other unstructured files. Designed to work with existing systems, Sidevine gives teams a faster, more efficient way to access critical information without replacing the tools they already use.

Our team engineered this Data Fabric to automate in minutes what used to take months, replacing passive storage with active, AI-driven auditing and risk discovery.”

— Mark Gorman, CEO, Matrix Solutions

Built to address the challenge of fragmented information across contracts, invoices, records, and other business documents, Sidevine automates the connection, extraction, and analysis of data from multiple file types. By reducing manual entry and repetitive review processes, the platform helps organizations save time, improve accuracy, and redirect skilled teams toward higher-value work.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

A key differentiator is Sidevine’s transparency. Rather than functioning as a closed system, the platform includes an interactive evidence layer that allows users to trace extracted data back to its original source. This added visibility supports stronger oversight, auditability, and confidence in the information being used across the business.

“Sidevine moves us past the era of manual document processing by transforming a ‘black hole’ of files into a strategic asset,” stated Mark Gorman, CEO of Matrix. “Our team engineered this Data Fabric to automate in minutes what used to take months, replacing passive storage with active, AI-driven auditing and risk discovery.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The Four Pillars of Sidevine Innovation:
The Intelligence Layer (Strategic): Uses Sentiment & Keyword Discovery to warn leadership of risks before they impact the bottom line.
The ROI Engine (Financial): Replaces manual entry with 90% automated AI extraction, redirecting thousands of hours toward high-value tasks.
The Integration Engine (Technical): A modular brain that connects seamlessly to existing ERP, CRM, and SharePoint environments via an API-first design.
The Security Vault (Compliance): Offers containerized hosting to ensure 100% data sovereignty, keeping sensitive information out of public AI clouds.

Vertical Versatility: From Legal to Logistics Sidevine’s impact spans multiple sectors. In Legal, it serves as an automated contract auditor; in Real Estate, it extracts complex lease escalations in hours rather than weeks; and in Media, it acts as a Rights Radar for managing talent and licensing carve-outs.

Partner & Reseller Opportunities In addition to direct enterprise sales, Sidevine is opening a Consultant & Integrator Partner Program. This allows tech consultants to white-label Sidevine’s AI capabilities, offering their clients world-class document extraction under their own brand while moving from one-off fees to high-margin recurring revenue.

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Robotic Online Intelligence Introduces Kubro(TM) Newsletter Engine for Content Curation and Newsletter Production

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Robotic Online Intelligence Introduces Kubro(TM) Newsletter Engine for Content Curation and Newsletter Production

Robotic Online Intelligence Logo

An expanded module on the Kubro(TM) platform, for an end-to-end, AI-assisted curation of content and production of newsletters.

Robotic Online Intelligence (“ROI”), a specialist provider of tools for the AI-enhanced automation of market research, introduces the Kubro(TM) Newsletter Engine — an expanded module within the Kubro(TM) platform that covers the complete newsletter production and curation workflow, from content collection through to HTML publication and integration with the internal systems.

The Kubro(TM) Newsletter Engine is built for teams that produce newsletters week in and week out, where consistency of methodology and efficiency of execution are as important as the final output.”

— Robert Ciemniak, Founder-CEO of Robotic Online Intelligence

The module is designed for investment research firms, data and media companies, industry associations, and enterprise teams producing recurring newsletters for external or internal audiences, with use cases ranging from market intelligence briefs on competitor actions to policy monitoring and news and announcements from a group of companies in a specific sector.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

THE COMPLETE NEWSLETTER WORKFLOW

The Kubro(TM) Newsletter Engine supports each stage of newsletter production within a single platform:

1. Content collection from a configurable set of sources, including the web, RSS feeds, regulatory filings, PDF documents, API feeds, and inbound email newsletters.
2. Domain-specific classification and relevance filtering using topic models and ontologies built for the specific use case.
3. AI-assisted data extraction and summarization of the filtered content, producing consistent summaries in a standardised format.
4. Human-in-the-loop curation, allowing editors to review, select, reorder, and refine the AI-assisted output before publication.
5. Organisation of the curated content into structured sections and themes.
6. Publication in HTML email format, ready for distribution and integration with internal systems.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The workflows run on a configurable schedule — daily, weekly, or on event triggers — and can be saved as reusable templates.

“General-purpose AI tools and ad-hoc content curation tools are useful for one-off tasks, but they don’t provide a repeatable workflow for recurring publications. The Kubro(TM) Newsletter Engine is built for teams that produce newsletters week in and week out, where consistency of methodology and efficiency of execution are as important as the final output,” says Robert Ciemniak, Founder-CEO of Robotic Online Intelligence.

HUMAN-IN-THE-LOOP BY DESIGN

A distinguishing feature of the module is the integration of human curation within the automated workflow. Rather than fully autonomous newsletter generation, the Kubro(TM) Newsletter Engine combines deterministic search, collection, and classification with LLM-assisted summarisation, while keeping human editors in control of selection, prioritisation, and final publication. This approach addresses quality and brand considerations that matter for client-facing and subscriber-facing publications.

PROVEN USE CASES

The module has been deployed internally in several use cases and with clients, including research firms and industry associations.

For example, the ROI AI Brief: Investment Tech Weekly, a weekly newsletter from Robotic Online Intelligence on technology applications in investment management, has been published every week since October 2025, with over 20 editions to date. The newsletter combines human curation with LLM standardisation, summarisation, and deterministic search, collection, and classification workflows — all powered by Kubro(TM).

The sister company, Real Estate Foresight (REF), an independent research firm focused on China property markets since 2012, has also deployed the Kubro(TM) Newsletter Engine internally for its China property market intelligence publications.

The Newsletter Engine operates within the broader Kubro(TM) platform, which has been deployed commercially with enterprise clients since 2018. This means newsletter workflows draw on Kubro’s existing capabilities in automated data collection from unstructured sources, text classification with domain-specific ontologies, relevance scoring, and structured data extraction — combining years of market research methodology with AI-assisted content production.

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McCrossen Marketing Launches AI-Powered Marketing Intelligence Platform, Defining a New Category for Business Marketing

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McCrossen Marketing Launches AI-Powered Marketing Intelligence Platform, Defining a New Category for Business Marketing

McCrossen Marketing

Veteran-founded Texas company ships a 42-document AI strategy engine and proprietary threat intelligence network built for small businesses by a small business.

McCrossen Marketing has launched its AI-powered Marketing Intelligence Platform, a system that combines live data integration with AI-driven strategic reasoning — filling a gap that existing CRM, analytics, SEO, and generative AI tools each address in isolation, but none of which unifies.

The McCrossen Marketing Platform connects directly to a business’s Google Analytics, Google Search Console, and Google Business Profile data through secure OAuth, as well as pulling in third-party search engine results page data — then uses that live data to answer questions, generate strategy documents, optimize web pages, and identify opportunities that static reports miss entirely.

“I spent years running client marketing campaigns working directly with business owners, navigating siloed dashboards, unconnected reporting tools, and lengthy emails,” said Matt McCrossen, Founder of McCrossen Marketing. “Clients didn’t need more charts. They needed someone who could look at their data and tell them what to do next. That’s what this platform does — except it’s available at 2 a.m. on a Sunday and it never sends you an invoice for a phone call.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

A Category That Didn’t Exist Until Now

The distinction is technical and significant. General-purpose AI chatbots know nothing about a specific business until a user copies and pastes data into a chat window. CRM platforms store customer records but don’t think strategically about them. Website optimization platforms analyze search rankings but have no visibility into the rest of a business.

The McCrossen Marketing Platform maintains persistent, secure connections to a business’s analytics infrastructure and reasons across that data to produce strategic output. When a user asks “Why did leads drop last month?” the system pulls real traffic data, keyword rankings, bounce rates, and conversion metrics to formulate its answer — not generalized marketing advice.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

This content-aware, data-connected architecture is what makes McCrossen Marketing a category-of-one at its price point. AI-powered marketing intelligence has traditionally been locked behind enterprise contracts that start at five figures and scale to six. McCrossen Marketing was built to change that.

42 Strategy Documents Generated From Real Business Data

The platform’s Document Builder produces 42 distinct marketing strategy documents — each generated using the business’s connected analytics data, business profile, and in many cases, live-analyzed content from competitor websites.

The system reads the business’s actual web pages, analyzes competitor sites in real time, cross-references performance data, and produces analysis-grade deliverables. Document categories include SWOT Analysis, PESTLE Analysis, Competitive Positioning Maps, Campaign Briefs, Editorial Calendars, SEO Strategy Briefs, Brand Positioning Statements, and 34 additional strategic and tactical document types. All 42 are live — zero carry a “Coming Soon” label.

A Self-Improving SEO Engine

A proprietary URL Optimization engine evaluates web pages across 59 scoring signals and pushes actionable recommendations — meta titles, descriptions, heading structure, alt text, schema markup — directly to a business’s WordPress site through the one-click McCrossenSEO™ Plugin Bridge.

The scoring engine is designed to improve its own accuracy over time by measuring real-world ranking outcomes across the subscriber network, creating a feedback loop where every customer’s results contribute to better recommendations for the entire platform.

A Foundation Checklist guides new customers through 52 business foundation items — from ideal customer profile definition through customer retention program design — with direct links to the relevant platform tools for each step.

A Broader Security and Intelligence Ecosystem

The platform is one component of a broader McCrossen ecosystem that includes McCrossen SecurityShield™, a WordPress security plugin powered by the McCrossen Threat Intelligence Network (MTIN™). MTIN™ is a proprietary, network-scale threat intelligence system that correlates attack patterns across all protected sites and delivers preemptive defense to every subscriber.

Unlike traditional security plugins that protect each site in isolation, the MTIN™ architecture treats every protected site as both a defender and a sensor. When one site detects a credential stuffing attempt or login brute-force pattern, that intelligence propagates across the network. USPTO trademark applications for both SecurityShield and MTIN have been filed.

McCrossenSEO™, a WordPress SEO plugin, and McCrossen ArtistFlow™, a commission lifecycle management system for visual artists, share the same underlying platform infrastructure. Every product works independently and compounds in value when used together.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

StreamLayer Announces AI-Powered SGAI Rollout, Unlocking a New Revenue Layer Across the Streaming Ecosystem

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Advertising Professionals Believe Traditional Agency Model is Broken or Will Be Within 3-5 Years

StreamLayer Announces AI-Powered SGAI Rollout, Unlocking a New Revenue  Layer Across the Streaming Ecosystem

StreamLayer has launched its Server-Guided Ad Insertion (SGAI) platform, unlocking net-new advertising inventory and incremental revenue within live and on-demand streaming content. By activating high-attention moments without increasing ad load, the platform introduces a fundamentally new monetization layer for the streaming ecosystem.

StreamLayer, a next-generation, AI-powered Server-Guided Ad Insertion (SGAI) platform, announced the rollout of its interactive monetization technology across leading sports and entertainment streaming environments.

As the industry shifts toward ad-supported models, StreamLayer’s SGAI platform leverages real-time data and AI-driven decisioning to enable rights holders to generate net-new advertising inventory across their existing live and VOD content — dramatically increasing revenue without increasing ad load or compromising the viewer experience.

Unlike legacy ad insertion models that rely on pre-roll and mid-roll interruptions, StreamLayer uses AI to identify and activate high-attention moments within the stream — including natural pauses and contextually relevant triggers — and converts them into premium advertising opportunities. These experiences are delivered through formats such as squeeze-back units, side-by-side interactive placements, broadcast-quality overlays, and viewer-activated pause ads.

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Because these ad units are contextually aligned with content and delivered at moments of peak engagement, they drive stronger performance and support premium pricing relative to traditional formats. For advertisers, this represents a shift from impression-based buying to outcome-driven engagement — powered by AI-enhanced targeting, clearer attribution, higher interaction rates, and ad experiences designed to move consumers closer to a purchase decision. Inventory can be transacted programmatically or through direct sales, integrating seamlessly into existing media buying workflows.

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StreamLayer’s platform is designed for lightweight, flexible integration across a range of streaming environments, from independent direct-to-consumer platforms to broader OTT ecosystems. The company is working with leading platform providers, including Deltatre, as part of its broader deployment across global sports and entertainment properties.

“The streaming industry has reached a point where growth depends less on adding subscribers and more on unlocking net-new advertising inventory and incremental revenue within each viewing session,” said Tim Ganschow, COO of StreamLayer. “SGAI introduces a new monetization layer within the stream itself — enhanced by AI-driven intelligence that ensures each ad experience is delivered at the right moment and in the right context — making it additive to existing models and aligned with how audiences actually engage with content.”

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