Comscore Announces A+E Networks to Join Comscore Campaign Ratings

Comscore Announces A+E Networks to Join Comscore Campaign Ratings Beta Program

PRNewswire

November 12, 2018

A+E Networks Will Gain Initial Access to Comscore’s Unduplicated Video Campaign Measurement Across Linear TV, OTT, Desktop and Mobile

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that global content company, A+E Networks, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution. This news comes on the heels of the launch of the beta program in September of this year.

“As consumers are engaging with HISTORY, LIFETIME AND A&E programming across multiple platforms, it is important that we understand and measure the impact of advertising,” said Don Robert, EVP Research, at A+E Networks. “Our goal is to measure the unduplicated audience across linear TV and digital platforms so that no audience is discounted.”

Also Read: Inuvo Signs Definitive Agreement to be Acquired by ConversionPoint Technologies

“The widespread embrace of Campaign Ratings among leading media properties is proof-positive that the industry is eager to evolve how media is quantified and measured in a cross-platform environment,” said Bryan Wiener, CEO of Comscore. “We’re thrilled to welcome A+E Networks to the program and look forward to scaling and evolving this product with their partnership.”

Also Read: Cadent Launches Next-Gen National Addressable TV Platform

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.