Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels
With numerous competing marketing messages reaching consumers, relevancy is a core element to marketing success — and it starts with understanding a brand’s customers. To help address this need, Experian announced that its ConsumerView data is now available through LiveRamp’s IdentityLink Data Store. This collaborative effort creates another pathway for brand marketers to access powerful insights into their target audiences, optimize marketing campaigns and have meaningful interactions with people.
Marketers who have access to the IdentityLink Data Store can take advantage of the full scope of Experian’s ConsumerView database and activate the data across LiveRamp’s wide network of distribution partners.
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“For brand marketers to succeed, they need to have a genuine and relevant connection with their audience. We’re committed to helping brand marketers better understand their customers and establish those connections,” said Kevin Dean, Experian’s president of Marketing Services. “By opening another door for marketers to access our powerful data and analytics, we can give them the insights they need to make the right marketing decisions and deliver messages that resonate with people.”
“LiveRamp’s Data Store provides our users with a reliable, privacy-conscious marketplace they can access high-quality third-party data they can trust,” said Grant Ries, LiveRamp’s executive managing director of Data. “The robust data sets Experian is bringing to Data Store will further enable marketers to gain a greater understanding of their customers and make smarter decisions. Our integrations into different media platforms like television and social unlock targeting capabilities that were previously unavailable to brands.”
With a focus on helping brands use data and analytics to have more meaningful conversations with people, Experian’s ConsumerView database includes attributes on more than 300 million consumers and 126 million households, including demographic data, purchasing behavior and lifestyle information. Marketers can use the information to build audience segments and optimize marketing campaigns while remaining compliant with privacy standards.