Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America

Eyeota announced that it had raised $12.5 million Series B funding.

The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives.

This round of funding was led by Jolt Capital SAS, an independent private equity firm, regulated by the Autorité des Marchés Financiers (AMF), that specializes in growth capital technology investing. Additional existing and new investors that contributed to this round include Project A Ventures and Qualgro, a venture capital firm that invests in B2B companies in data and SaaS, with regional or global growth potential.

Also Read: 4 Ways Customer Data Will Transform Performance Marketing in 2018

“As a global and innovative leader in audience data, Eyeota has achieved an impressive growth trajectory and demonstrated a strong capacity to partner with all key players of its ecosystem,” said Laurent Samama, Partner, Jolt Capital. “The company has a very skilled and world-class team as well as proven technology, which we will help develop further.”

Eyeota’s Series B funding follows a year of steady growth in all regions, accelerated by the company’s expansion into North America. The widespread demand for audience data activated in advertising and marketing has expanded the global marketplace, which Eyeota uniquely serves through a strategy of local market development and activation of unique, regional data acquired both offline and digitally.

“Savvy marketers are increasingly relying on high-quality audience data to inform their media buying processes and conduct a post-campaign analysis. Eyeota is the leading provider of global audience data, with extensive coverage across Asia, Europe, South America and the United States,” said Heang Chhor, Managing Partner, Qualgro. “We are really impressed by the deep technical expertise and global experience of Eyeota’s management team, which we believe are critical assets as they continue their high-growth journey.”

Over the past year, Eyeota expanded its partnerships with regional publishers and offline data suppliers to meet the growing demand for audience data, increasing its unique user profiles to more than 3.5 billion globally and expanding its data segment availability by nearly 50%. Additionally, Eyeota continues to expand platform partnerships to distribute data into increasingly more channels.

“As an industry, advertising and marketing are driving a significant expansion in how data is applied from traditional targeting to custom segmentation, creative personalization, A/B testing and AI,” said Kevin Tan, CEO, Eyeota. “This new round of funding allows us to enhance our audience and onboarding solutions as well as provide us the opportunity to scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships.”

Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018