Rich, privacy-compliant data fuels insight and efficiency for cross-channel advertising
Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular data. The initiative, which will allow the mobile-first demand side platform (DSP) to execute advertising campaigns with maximum efficiency, is thanks to a new partnership with audience planning tool Skyrise Intelligence.
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Skyrise analysis is presented via bespoke dashboards that are highly visual and easy to digest; exported and shared with clients they enable rapid turnaround on campaigns. Information concentrates on optimum targeting locations and context in terms of the best websites, mobile apps, connected TV (CTV) channels, audio platforms and digital out-of-home (DOOH) panels to use. Twinned with Hawk’s extensive cross-channel inventory supply, insight is particularly relevant for planning CTV and DOOH campaigns that, as ‘one-to-many’ channels, do not enable individual targeting.
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