The TravelClick and Google Partnership Gives Hotels an Edge with Early Access to New Beta Products and Unique Data
TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, announced the Company’s expanded relationship with longtime partner Google to enable hoteliers to drive more direct bookings and revenue. This partnership helps independent and small to mid-sized hotel chains to better identify, attract and convert guests when using the combined Google and TravelClick solutions.
“In a world where hundreds of thousands of hotels compete daily to win reservations, Google’s metasearch and advertising platforms make it easier for independent and small to mid-sized hotel chains to be discovered by consumers. When hoteliers engage with these same consumers using TravelClick’s CRM guest profiles, forward-looking demand data and best-in-class booking engine, hoteliers are able to convert more consumers into paying guests and optimize their pricing,” said Curtis Brewer, Senior Vice President of Reservations and Website Solutions at TravelClick.
With Google Premier Partner Status, TravelClick can now offer its hotel customers priority access to Google beta products, elite account support and performance review with a dedicated, global account team and unique pieces of data for campaign optimization.
“TravelClick is a global leader in the hospitality industry, and we are excited to work with them to help hoteliers drive more revenue. Our combined efforts provide a platform for hoteliers to be able to reach the 60 percent of travelers who use Google when they begin to search for travel accommodations and then leverage TravelClick to convert those searches into bookings,” added Ruairidh Roberts, Senior Industry Head of Travel at Google.
Adarsh Rangaswamy, Corporate Director, Digital Marketing at Millennium Hotels and Resorts, added, “Working with both TravelClick and Google we have been able to identify opportunities to reach new consumer groups in a very targeted manner using a very in-depth audience segmentation strategy. This has yielded strong results in a channel that previously had not been a strong performance marketing channel for us. Additionally, the unique insights of both Google’s and TravelClick’s data have enabled us to identify new opportunities that we otherwise would not have been aware of.”
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