Account Based Orchestration Platform Recognized for Uncovering In-Market Signals and Progress Toward Making Next-Best-Action Recommendations a Reality

6sense, the leading Account Based Orchestration Platform, powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave: B2B Customer Analytics, Q1 2019 report. 6sense developed its Account Based Orchestration Platform with the goal of helping revenue teams win in the age of Account Based Sales and Marketing by putting the power of AI, big data, and machine learning behind every member of the B2B revenue team.​

The Forrester report evaluates the six most significant B2B Customer Analytics providers against current offering, strategy and market presence criteria to identify leaders in the space. 6sense scored the highest amongst vendors evaluated in the Go to Market Insights, Prediction and Prescriptive Insights, and Customer Insights criteria. 6sense believes these elements are critical to competing and winning in today’s B2B environment where buyers prefer to do research anonymously, buy in teams, and resist early engagement from vendors.

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According to the report, “6sense shines in uncovering in-market signals. Its progress toward making next-best-action recommendations a reality is the most advanced in the category. Universally, reference customers cite depth in account propensity and in-market analysis as driving forces for staying loyal to 6sense.”

“We believe this recognition is a tribute to our focus on helping customers gain more visibility into the B2B customer journey,” said 6sense CEO, Jason Zintak. “Providing AI-driven insights combined with orchestration capabilities is what modern Sales and Marketing teams need to scale their account-based programs. It’s rewarding to be recognized for, in our opinion, our commitment to improving the application of AI, data mastery, and product innovation in the ABM space.”

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The Forrester Wave report also states, “6sense’s expertise, plus its rapid global expansion, heavy investment in customer success, and defined tactics for change management in its client base, helps it boast impact in terms like sales velocity and win rates.”

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