Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

The Company Achieved Highest-Possible Scores in Data Coverage and Go-To-Market Strategy

Purchase intent-driven marketing and sales services company TechTarget, Inc. announced that they were named a Leader in the Forrester Research, Inc. September 2018 report: The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report evaluated twelve vendors across 21 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.

“This opt-in model was critical because of its ‘conservative’ legal department’s interpretation of GDPR.”

According to the report, “TechTarget offers solid buying signals for tech marketers with a unique opt-in data set.” Further, it stated that, “This opt-in model for data sourcing is a strong differentiator for TechTarget, especially in the current climate of increasing data privacy requirements.”

In addition to receiving the highest score among all reviewed vendors in the Data Acquisition and Processing criterion, TechTarget received the highest scores possible in Data Coverage, Data Security and Privacy, and Go-to-Market Strategy criteria.

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One customer interviewed for the report stated that they “evaluated multiple intent providers and rated TechTarget the highest.” A second current client added that TechTarget’s “opt-in model was critical because of its ‘conservative’ legal department’s interpretation of GDPR.”

Another customer interviewed for this report said it had “very positive results by extending its investment in TechTarget to add these services in an integrated marketing strategy.”

When it comes to its purchase intent data product set, TechTarget is considered to have among the strongest offerings and strategy in the market. TechTarget has more than 1,300 B2B enterprise technology customers representing more than $100 million in annual revenue and achieved this recognition on the strength of its IT Deal Alert suite of data-driven solutions for B2B marketing and sales teams powered by Priority Engine — a SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching purchases in specific technology categories. Priority Engine delivers advanced views on the hyper-relevant topical interests of buying teams, vendors under consideration and the currently installed technologies at their organizations. In addition to its purchase intent-driven offerings, TechTarget provides complementary managed services as well as comprehensive lead generation, premium brand advertising, and content syndication offerings.

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“Our comprehensive suite of data-driven B2B marketing and sales solutions and services are improving our clients’ marketing outcomes and pipeline by delivering the real, observed purchase intent they need to act with speed and confidence,” said Michael Cotoia, CEO of TechTarget. “In my view, TechTarget’s position as a Leader in Forrester’s Wave for B2B Marketing Data Providers is a great achievement and validates the almost $100 million that we invest each year to fuel our customers’ success.”

TechTarget believes that it has become a leader in its space because of the significant value it delivers to customers. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are available because of the depth of original decision-support content spanning 10,000 unique IT topics across TechTarget’s network of over 140 enterprise technology-specific websites. Unlike broadly available material across the internet, TechTarget editorial is specifically designed to aid enterprise technology buyers in making real purchase decisions. This enables marketing and sales teams at technology companies to easily understand and leverage directly observed buyer behavior — it delivers them the first-party data inputs they need for more effective marketing and sales outcomes.