Mountaingate Capital portfolio company MeritDirect, the leading provider of B2B data and performance marketing solutions, has announced that it has completed the acquisition of 180byTwo, a leading Account-Based Marketing Technology, and Audience Solutions Company in Clearwater, FL. This is the second acquisition this year for MeritDirect.

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With this acquisition, MeritDirect, as a world class data-driven marketing solutions organization, expands and enhances their Digital and Account-Based Marketing offerings. 180byTwo’s technology in advanced processing, identity resolution, and machine learning/AI allows MeritDirect to provide their clients with a more intelligent, end-to-end Account-Based Marketing platform.

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180byTwo was built on the premise of delivering solutions to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Their Unifi platform is the world’s first end-to-end identity resolution and data activation platform for account-based marketing. The platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing programs across marketing channels.

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