Mountaingate Capital Platform MeritDirect Completes Second Add-On Acquisition

By MTS Staff Writer On Nov 20, 2020

Mountaingate Capital portfolio company MeritDirect, the leading provider of B2B data and performance marketing solutions, has announced that it has completed the acquisition of 180byTwo, a leading Account-Based Marketing Technology, and Audience Solutions Company in Clearwater, FL. This is the second acquisition this year for MeritDirect.

With this acquisition, MeritDirect, as a world class data-driven marketing solutions organization, expands and enhances their Digital and Account-Based Marketing offerings. 180byTwo’s technology in advanced processing, identity resolution, and machine learning/AI allows MeritDirect to provide their clients with a more intelligent, end-to-end Account-Based Marketing platform.

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180byTwo was built on the premise of delivering solutions to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Their Unifi platform is the world’s first end-to-end identity resolution and data activation platform for account-based marketing. The platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing programs across marketing channels.

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