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Ralph Andretta Begins Tenure As Alliance Data President And Chief Executive Officer

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Andretta will lead Alliance Data and joins the Company’s Board of Directors; Initial 100 Days Focused on Listening, Assessing Full Enterprise

Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced that veteran global financial executive Ralph Andretta has begun his tenure as Alliance Data President and Chief Executive Officer.  Mr. Andretta was appointed president and CEO in November 2019, with an effective date of February 3, 2020.  Andretta succeeds Charles Horn, who served as Alliance Data’s interim CEO since November and will continue with the Company as EVP and Senior Advisor during a transition period.  Most recently, Andretta served as Managing Director and Head of U.S. Cards for Citigroup, and has extensive card and payments, financial services and operations expertise. Andretta’s career spans more than 25 years working at global organizations including Citi, American Express, Bank of America and EY.  He will office primarily out of the Company’s headquarters in Columbus, Ohio.

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In accordance with the Board’s CEO transition and onboarding plan, Andretta will spend his next 100 days on a listening tour, meeting with Company management and associates across multiple locations worldwide as well as other key stakeholders and partners. During that time he will complete an evaluation of Alliance Data’s entire global operations, including its Card Services business, its Canadian AIR MILES Reward Program and Netherlands-based BrandLoyalty business.  By late spring, with input received from various stakeholders, Andretta will work with his executive leadership team to develop and execute a strategic plan focused on reenergizing the business and returning Alliance Data to more sustainable, predictable growth.

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“I am excited to join Alliance Data and to have had numerous productive meetings already with our seasoned management team and talented associates in the first two weeks of my tenure,” Andretta said.  “My commitment over these first 100 days is to fully assess the business while gaining the important perspectives of key stakeholders. These inputs will inform our plan for moving forward together — for sharpening our focus and go-to-market strategy; fostering a culture of collaboration and accountability; providing the right products and capabilities that meet the needs of our clients and end-consumers; and ultimately delivering value for all those who have a vested interest in Alliance Data.”

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