Tulip Raises $28 Million in Series C Funding

By PRNewswire On Jun 28, 2021

Tulip, a leader in cloud-based retail mobile solutions, announced today that it secured 28M USD in Series C funding to aid plans for future expansion in this exciting time for retail. Arrowroot Capital, a leading US growth equity firm specializing in B2B SaaS, led the raise, and was joined by BDC Capital and existing investors.

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Tulip powers behind-the-scenes technology for many of the world’s largest fashion, luxury and retail brands including Mulberry, Saks Fifth Avenue, Kendra Scott, Kate Spade, COACH, and Michael Kors..

The expansion includes further plans to grow the sales and marketing team, accelerate road map development and increase global expansion. In addition, Tulip is preparing for its largest product announcement in Q3 2021. During the Covid-19 pandemic, Tulip experienced significant growth as the retail industry doubled down on investments in store innovation.

“We are looking forward to continuing Tulip’s explosive growth experienced through the Covid-19 pandemic with this funding,” says Ali Asaria, Founder, and CEO of Tulip. “The retail landscape is changing, and we want to ensure retailers have the required technology to enhance the customer experience in their stores.”

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“Arrowroot could not be more thrilled to support Tulip at this stage in their growth,” says Matt Klein, Principal at Arrowroot Capital. “We think retail is poised for dramatic change as we come out of the pandemic, and we identified Tulip as the leader when it comes to next-generation store technology for enterprise retailers.”

”We are confident that Tulip’s leadership coupled with its team’s strong expertise will continue to drive the company’s growth in the years to come,” said Jérôme Nycz, Executive Vice President, BDC Capital. ”This new financing from BDC Capital’s Bridge Financing Program will allow the company to tackle new opportunities and expand into this new era of retail.”

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