Digital Marketing Veteran Michael Perlman Joins Jumpshot as Chief Revenue Officer

Behavioral MarketingAnalyticsAudience Data

By MTS Staff Writer On Jul 26, 2018

Jumpshot, the only company that unlocks walled garden data, announced the appointment of Michael Perlman as Chief Revenue Officer as the company and its customers seek to broaden the understanding of customer behavior across online marketplaces. Perlman will lead the company’s sales, sales operations, account management and customer success teams globally, with a focus on bringing previously locked marketplace and campaign data products to market and accelerating revenue growth.

Perlman is a veteran of the marketing analytics industry, most recently serving as SVP of comScore’s Advertiser and Media business units.

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“At a time when our customers seek valuable consumer insights within marketplaces like Amazon, Walmart.com, Target and Macy’s, it’s important that Jumpshot align our leadership team with our go-to-market vision as a leader in walled-garden insights,” said Deren Baker, CEO of Jumpshot. “Mike has a strong background in the media and marketing industry, having driven successful revenue channels for global companies. His experience will lend itself well to Jumpshot as we continue to grow and I’m thrilled to have him on board.”

“It was clear to me as I joined Jumpshot that there is a big market opportunity helping customers derive value from Jumpshot data,” said Perlman. “This next step in my career will allow me to bring innovative data products to market, transforming how brand marketers understand brand, category and product performance across the entire online ecosystem.”

Prior to Jumpshot and comScore, Perlman held a variety of leadership roles at Millward Brown Digital (formerly Compete) including SVP of Sales and GM of the company’s Media business. He earned his MBA from Cornell’s Johnson School of Business a BA in Economics from Hamilton College.