Near, the world’s largest source of intelligence on people and places, announced it is acquiring Paris-based location intelligence platform, Teemo. The strategic acquisition of Teemo will enable Near to offer more advanced data intelligence products, including audience curation and data-driven marketing capabilities, to customers in the European market. The move will also help Near firmly establish its position to service global companies headquartered out of Paris.
Marketing Technology News: Criteo Integrates with Oracle Data Cloud
“The acquisition is a prime example of our commitment to a privacy-centric approach in providing data intelligence on human mobility,” said Anil Mathews, Founder & CEO, Near. “Teemo enables Near to immediately deliver our joint capabilities into the European market. The Teemo team has a long history of bringing innovative solutions to global brands such as IKEA, Ford, Decathlon, Intermarché, and many others. We look forward to having them continue their work as a part of the Near team.”
This acquisition reiterates Near’s stance on privacy led-design as Teemo is the first company officially declared GDPR-compliant by the French Data Protection Officer. The CEO, Benoit Grouchko, will join Near’s executive team as its Chief Privacy Officer.
Marketing Technology News: Sezzle Partners with Wix
Joining forces will enable Near and Teemo to leverage their combined insights into real-world consumer behavior to provide brands around the world the intelligence they need to accelerate their digital transformation initiatives. Despite Covid-19, Near and Teemo have observed significant growth in 2020 and are accelerating.
“We are very excited to join the Near family with whom we share a common DNA of technology and performance,” said Benoit Grouchko, Founder & CEO. “This will allow us to be stronger and to grow even faster, beyond the French market.”