Bracken Marketing announced that they have been awarded Gold Status in the HubSpot Agency Partners ecosystem, reserved for high-performing agency partners.

Bracken Marketing exists to serve life science and software companies, particularly eClinical vendors and Contract Research Organizations. Their team, led by proven experts, brings together specialties in technical marketing, design, executive pharma services leadership, content management, inbound marketing and agency operations that uniquely enables Bracken to be a strategic partner with clients in this space.

“We’re excited about becoming a Gold Tier HubSpot Partner Agency, because it speaks to our progress in the use of digital marketing tactics to help life science businesses stand out from their competitors, improve customer acquisition rates, and grow revenue,” stated Elliot Miller, Co-Founder and Chief Marketer at Bracken Marketing, and former HubSpot employee. “The B2B players in the life science industry were not typically associated with savvy digital marketing programs, and we are here to change that. HubSpot has been a fantastic partner in that endeavor. In the grand scheme, we are just getting started, and being awarded Gold Tier status is an important milestone.”

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Bracken Marketing services include full digital marketing programs, online advertising, sales enablement, and web design.

Bracken Marketing’s relationship with its sister company, BrackenData, producer of clinical trial intelligence tools, enables Bracken Marketing to build custom BI dashboards that may include HubSpot or clinical trial data.

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Their relationship with their other sister company, The Bracken Group, a life science consultancy with in-house patient recruitment expertise, enables them to conduct online advertising campaigns for clinical trials.

Colin G Miller Ph.D., Co-Founder & CEO of Bracken Marketing stated, “The life science service industry is fascinating right now with increasing convergence within industry categories such as clinical technology companies, and clinical research services. The lines will increasingly blur especially with the use of AI. It is therefore imperative to create lasting brand differentiation and highly scalable acquisition channels.  Digital marketing with an inbound focus, such as that enabled by HubSpot, is one of the best ways to do just that.”

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