Contentsquare Completes $190 Million in a Series D Round, Accelerating Innovation in Digital Experience Analytics

Contentsquare, the global leader in experience analytics, announced today a $190 million Series D funding round, bringing total funding to date to $310 million. This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company.

This new capital will help Contentsquare to continue to invest heavily in innovation, including AI- based and predictive analytics, and expand its business across the Americas, Europe, Asia and Middle East.

“This investment during these uncertain times is a proof of the fantastic job our teams have done,” said Jonathan Cherki, Founder and CEO, Contentsquare. “It validates the strength of our vision for the next 5 years and extends our global leadership in experience analytics at a time when these capabilities are critical to all businesses. We have the ambition to accelerate the world’s digital transformation, by unlocking a full understanding of online behaviors.”

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With a mission to empower brands to create better experiences, the Contentsquare platform analyzes customer behavior through billions of anonymous web, mobile and app interactions, in full respect of data privacy laws such as EU GDPR and California CCPA, and transforms this knowledge into intelligent recommendations that increase revenue, engagement and growth.

By integrating the broadest set of data including content, UX, product, pricing, acquisition channel and technical performance, Contentsquare provides more accurate insights and AI- powered recommendations for improving digital results across the entire customer journey.

“Already a fast-growing market, experience analytics is now a must-have for businesses,” said Nathalie von Niederhaeusern from BlackRock, who is joining Contentsquare’s Board of Directors. “Contentsquare has unique assets: strong behavioral data and AI algorithms, deep understanding of digital consumers, a large database of benchmarks, a great leadership team and R&D depth. With their client roster, they are defining the experience analytics market globally.”

This Contentsquare platform is trusted by more than 700 enterprise customers including 30% of the Global Fortune 100 and industry powerhouses such as American Express, Best Buy, Dell, Ikea, LVMH, T-Mobile, Salesforce, Sephora and Toyota. The company has also built a strong ecosystem with integrations with more than 100 technology vendors and strategic partnerships with consultants and digital marketing solutions providers around the world.

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Contentsquare now analyzes 10 trillion consumer interactions including $1.4B of eCommerce sales per day, representing one of the biggest benchmarks of digital behaviors in the world. To help decision makers navigate the current shifting landscape, Contentsquare created the Covid-19 eCommerce Impact Data Hub providing week-to-week tracking and analysis of the pandemic on digital consumer behaviour across industries and geographies.

Since its creation in 2012, Contentsquare has experienced tremendous growth. In 2019, Contentsquare grew its annual recurring revenues by nearly 200%, with strong acceleration in North America (40% of total business), Europe (55% of total) and Asia. Contentsquare doubled its staff in the last twelve months, growing the staff from 300 to over 600, and investing heavily in its employee skills, culture and benefits. The company has 8 offices in Paris, Munich, London, New York, San Francisco, Tel Aviv, Tokyo and Singapore. With 170 people in R&D, Contentsquare has consistently released new functionalities and innovations, covered by global patents, to provide instant insights that go beyond traditional “clickstream” analytics.

“Our clients and partners will benefit from the acceleration of our innovation, both organically with important R&D recruitments and through acquisitions,” added Jonathan Cherki. “We will also invest in sales and marketing in key geographies to fuel our rapid market expansion.”

In 2019, Contentsquare acquired Clicktale, another established experience analytics company, and Pricing Assistant, an innovative merchandising and pricing solution. The key capabilities from both acquisitions were rapidly integrated into Contentsquare’s single expanded SaaS platform, further establishing its worldwide leadership in the market.

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