The acquisition will expand Fluent’s Managed Media Buying, Creative Services, and Campaign Execution Platform
Fluent, Inc., a leading data-driven performance marketing company announced the signing of a definitive agreement to acquire substantially all of the assets of AdParlor Holdings, Inc. and certain of its subsidiaries (collectively, “AdParlor”), a digital advertising solution for social media buying.
“I am thrilled to welcome Evan Conway and the AdParlor team,” said Ryan Schulke, CEO of Fluent. “The combination of their high-touch approach to managing digital strategies with tech-enabled media buying and our scalable, first-party, self-declared data asset creates a unique value proposition for performance-focused and growth-minded brands.”
Marketing Technology News: AUDIENCEX Continues Momentum with 300% Revenue Growth and Strategic Leadership Appointments
With the addition of AdParlor, Fluent will expand its performance-based marketing capabilities into the broader digital ecosystem. AdParlor’s expertise in developing social media strategy, planning, and buying will enable Fluent to extend its reach into alternative digital channels beyond its portfolio of websites. AdParlor also provides additional client service experience and product capabilities, as well as personalized creative design and testing across channels, to drive actionable insights.
“We have worked hard to build a team and a company that specializes in delivering performance for our customers on social networks, and we are excited to be joining the Fluent family,” said Evan Conway, CEO of AdParlor. “Our customer-focused approach will be enhanced by leveraging Fluent’s proprietary technology and resources, allowing us to provide more value across social channels, and leverage greater personalization and measurement capabilities.”
Fluent and AdParlor, together, create a new approach to blending media buying with tailored program design and execution, resulting in measurable outcomes for their clients.
Marketing Technology News: Databricks Accelerates APJ Expansion Following $250 Million Funding Round