Media Alert: Philadelphia Inquirer Joins BlueConic to Discuss its First-Party Data Strategy at Adweek Elevate
Learn how the company’s Chief Revenue Officer has reengineered the publication for a sustainable future
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will host a discussion with The Philadelphia Inquirer called, “Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy,” at the upcoming Adweek Elevate: Publishing Conference. Doucette will discuss how to reengineer the publishing business for the cookieless future and share real-world examples from the Philadelphia Inquirer’s own digital transformation journey.
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Doucette and Ngo will discuss how the Philadelphia Inquirer is leveraging BlueConic’s CDP to successfully navigate its data-led business transformation and create new revenue streams for the business.
Who: Peter Doucette, Chief Revenue Officer, at Philadelphia Inquirer will be joined by Sam Ngo, Director, Product Marketing at BlueConic.
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What: Doucette and Ngo will discuss how the Philadelphia Inquirer is leveraging BlueConic’s CDP to successfully navigate its data-led business transformation and create new revenue streams for the business.
When: October 28, 2021 from 12:35 – 12:55 pm ET.
Why Attend: What may have started as a slow and steady digital transformation journey for the publishing industry has accelerated due to third-party cookie deprecation and privacy regulations. In this session, Doucette will share his thoughts on how publishers can leverage first-party data to future proof their businesses. Attendees will learn:
- Best practices for building a digital transformation roadmap
- How to scale a first-party data strategy quickly with the right technology
- Examples of how to drive growth from B2B and B2C revenue streams
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