Limited, by Invitation Only, Alpha Users to Be the Original Participants in Building the First Consumer-Powered Data Marketplace Where People Will Own, Verify and Sell Access to Their Data

Social Reality Inc.’s blockchain identification graph platform, BIG, recently announced the release of the Alpha version of its consumer data management and distribution system to a limited, by invitation only group of users. The announcement represents the first direct engagement for BIG with users and the next step in creating the first consumer-powered data marketplace where people will own, verify and sell access to their data.

“The release of BIG in Alpha is an exciting step in our efforts to build a consumer application and secure data management system with a rewards component. BIG will benefit everyone in the Internet ecosystem and deliver an advantage to our advertising clients while improving the online experience for consumers,” said Christopher Miglino, CEO and Chairman of SRAX.

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Kristoffer Nelson, COO of SRAX, added, “After months of hard work and diligence, our vision for BIG, as the first consumer-powered data marketplace, is coming to fruition. The BIG platform solves challenges for both consumers and businesses. Most importantly, the ability for consumers to verify their existing data and create new data through interactive surveys in the Alpha version represents a significant milestone in enabling consumers to own and manage their data.”

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BIG Platform, built on the blockchain by SRAX, is a consumer data management and distribution system. Currently, under development, SRAX’s blockchain identification graph platform, BIG, is expected to be the first consumer-powered data marketplace where people will own, verify and sell access to their data. Through a secure blockchain platform, token reward and open source governance structure, BIG will provide users with transparency, choice and compensation to manage and access verified data. As envisioned, participating consumers will be rewarded with digital tokens, BIGtoken. Developers will be able to build online experiences on top of the BIG Platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences.

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