Zeta Launches Customer Data Platform, CDP+, to Help Marketers Provide an Elevated Customer Experience

Zeta, a data-driven marketing technology company, announced the launch of CDP⁺, a new customer data platform designed to help marketers across industries deliver an elevated, omnichannel customer experience.

CDP⁺ provides marketers with a customer view enriched with Zeta’s proprietary live-signal data and predictive AI scoring to determine the best marketing personalization strategy. As a result, CDP⁺ is able to obtain an accurate, actionable view of every single customer in its network, allowing marketers to achieve optimal customer engagement.

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With more than 2,500 proprietary signals streaming from over 2.4 billion identities, CDP⁺ exceeds what’s capable with a traditional CDP in terms of providing marketers with a more actionable, real-time view of customers at an individual level.

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Marketers can use CDP⁺ to:

• Discover new sales opportunities
• Create more meaningful messaging across channels
• Improve consumer engagement with digital and brick-and-mortar properties

Zeta Global is a data-powered marketing technology company that combines one of the industry’s largest consumer data sets (2.4B+ identities, of which 750M+ are deterministic) with results-driven Artificial Intelligence to unlock consumer intent, personalize experiences and power business growth for Fortune 1000 companies, such as GM, Wyndham, Sprint and Progressive. Zeta competes with marketing cloud offerings from Oracle, SAP, Salesforce and Adobe as well as programmatic platforms including The Trade Desk. Founded in 2007 by David A. Steinberg and John Sculley the Company is headquartered in New York City.

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