Digital Businesses Can Become ‘Trust Certified’ with New Badge from Telesign

Telesign’s Trust Certified Badge Provides a New Seal of Confidence for Consumers Wishing to Do Business with Brands that Demonstrate the Highest Standards of Fraud and Identity Protection

Telesign, the leading provider of customer identity and engagement solutions, announced today a new Trust Certified Badge for digital businesses that meet high standards of protection against fraud and identity theft. Global companies across a number of industries, such as fintech, SaaS (Software as a Service), social networking, and more, will display the Trust Certified Badge, demonstrating their commitment to creating a more trustworthy place in the digital economy.

According to the findings in the 2023 Telesign Trust Index, fear of digital fraud is on the rise with more than half (50%) of consumers indicating their level of apprehension regarding telephone and digital fraud has increased in the last two years. Ninety-four percent believe companies have a responsibility to protect the digital privacy of users. Companies that fail to protect consumers suffer. The Trust Certified Badge is designed to boost consumer confidence in brands’ digital platforms.

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Kristi Melani, Telesign CMO & Head of GTM Strategy, said, “In today’s digital economy, trust is a valuable currency for businesses conducting online transactions. Telesign believes in creating a digital world built on Continuous Trust. The time is now to prioritize trust, and our Trust Certified Badge is an important step forward in deepening consumers’ confidence in the digital platforms they engage with. The Trust Certified Badge is a clear indicator to consumers that they are entering a space that protects their personal information and puts their safety first.”

Companies who have earned the badge have indicated that they are committed to protecting their users by working to:

• Protect customers’ digital identities
• Safeguard their digital ecosystems from fraud
• Proactively prevent and detect digital crime on their systems
• Respond to fraud threats when they arise

Companies that earn the badge can now promote the certification as a symbol of their commitment to providing safe and seamless digital experiences for their customers. Telesign initiated the Continuous Trust™ Authority and the Trust Certified Badge program in response to the ever-evolving threat of trust-eroding fraud in the digital world.

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