Daasity Raises $15M in Series A Led by VMG Catalyst to Help Consumer Brands Make Smarter, Strategic Decisions With Data

Manscaped, Vuori, Caraway Home, and 1,600 more brands rely on Daasity to centralize and act on customers’ data across sales and marketing channels

Daasity, the eCommerce analytics and data platform used by consumer product brands, announced it has raised $15 million in Series A funding, led by existing lead investor VMG Catalyst. Funding will be used to accelerate data accessibility and brands’ ability to enrich their marketing channels with more personalized customer data.

“We’re proud that leading investors in the consumer product brand space continue to partner and back us,” said Dan LeBlanc, CEO of Daasity. “Our 300% growth in under a year proves how scattered data is holding brands back from making urgent, critical business decisions. This capital will accelerate our vision of making actionable data accessible to all ecommerce brands.”

“We are thrilled to continue our partnership with Dan and the Daasity team as they enter their next phase of growth,” says Brooke Kiley, Partner at VMG Catalyst. “We consistently see how difficult it is for brands to act on their data, yet there is a greater need than ever. It is vital to utilize data to succeed in today’s competitive ecommerce environment. Daasity makes data accessible to all brands, empowering them with actionable insights and the ability to enrich their marketing channels with essential customer data.”

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Daasity unlocks insights for over 1,600 consumer product brands by centralizing actionable sales (Shopify, Amazon), marketing (Facebook, Google), and inventory data. Team members, leadership, and analysts from brands including Manscaped, Vuori, Tula Skincare, Kopari, American Giant, and Caraway Home are all now data-driven thanks to Daasity’s customizable ecommerce data platform.

During the 2021 holiday season, the fastest-growing ecommerce brands have used Daasity to:

  • Avoid upsetting customers with stockouts by knowing real-time inventory levels
  • Adjust their holiday marketing budgets based on real-time performance at the sales and profit levels
  • Personalize customers’ email and SMS messages by dynamically updating messages based on their first-and zero-party data
  • ​​Align the team on critical priorities by sharing daily performance compared to MoM and YoY
  • Adjust Merchandising strategies on the fly with real-time inventory reporting on the Product and SKU level
  • Overcoming rising CAC due to IOS15 by enriching Marketing platforms with first and zero party customer data

“Having our data at our fingertips has been key in allowing us to strategically accelerate our growth,” says Josh Knopman, Director of Growth & Digital Product at Caraway Home. “Daasity is a core component of our marketing stack. The ability to pull in data from dozens of sources and track daily performance at both a business and channel level gives our team the confidence and understanding to place smart bets faster. Analyzing all our customer data in one place allows us to better segment and personalize our marketing.”

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