Ataccama and Adastra team up with Central Hockey Academy in support of the 2019 International Cup in Prague

Ataccama and Adastra team up with Central Hockey Academy in support of the 2019 International Cup in Prague

It’s not how big you are, it’s how big you play. Ataccama and Adastra, members of Adastra Group and global leaders in the Data Management and Analytics fields, are proudly supporting this year’s Central Hockey Academy (CHA) International Cup for children. The tournament will be held in Prague, Czech Republic the week of August 5th, 2019.

The event is focused on kids in different age groups representing seven countries (the Czech Republic, Canada, China, Slovakia, Latvia, Germany, and Austria). Twenty-three teams will compete for the International Championship title.

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CHA is a community-based academy offering hockey as well as other sport and recreational activity programs for children. Over the past ten years, CHA Academy and its staff of certified instructors have trained players from beginner to AAA/OHL level, including working with some of the very top names in professional hockey.

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Adastra and Ataccama are both headquartered in Toronto with multiple international offices, including in the Czech Republic. Both Canada and the Czech Republic are known for their love of hockey, so teaming up with Central Hockey Academy to support a hockey tournament seemed a perfect fit.

“We’re proud to be sponsoring this event and helping these kids build lasting memories and friendships with teammates from around the world. As an international group working on a global scale, we realize the importance of working in a multinational environment,” states Dr. Jan Mrazek, President of Adastra Group, who will be opening the tournament.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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