Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns

Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading UK marketers from its headquarters in Israel, it has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably.

The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic business relationships with marketers and channel partners. Before joining Bidalgo, Oliver was UK Managing Director at mobile adtech company YOC, and he held several leadership positions at companies including Microsoft, Daily Mail Group and Adform.

“European app marketers are extremely savvy, but they need a partner who can provide AI technology to help them optimize every aspect of their campaigns in order to reach their user acquisition and ROI goals,” said Maya Vered, Vice President of Sales & Growth, EMEA at Bidalgo. “Our platform has served several leading app developers throughout Europe for years, but by opening an office in the UK we will be in an even better position to bring our industry-leading expertise and consulting services to developers throughout the region.”

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To celebrate the office’s grand opening, Bidalgo is hosting a special event called “Mobile Underground,” bringing together leading executives from top app developers and platform companies for an evening of lively networking and industry education. The Hoxton in London, the evening will feature top-tier sessions and speakers including:

• “The Route to Successful UA,” featuring Riccardo Bianchetta, Head of Online Marketing at Bending Spoons; Jonathan Winters, Head of User Acquisition at Miniclip; and Tatyana Bogatyreva, Director of User Acquisition at Gram Games
• “Platform Power Hour,” featuring Emily Langston, Partner Solutions, Northern Europe at Facebook; Fintan Gillespie, Head of Client Partnerships at Snapchat; and Avishai Linde, Senior Business Development Manager at Google
• “Mind the Gap: Notes from the Underground,” featuring Maya Vered, Vice President, EMEA at Bidalgo.

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“Bidalgo has a deserved reputation as the leading mobile marketing platform for user acquisition,” said Oliver Gold, UK Country Manager at Bidalgo. “I am excited to head up UK business operations and am looking forward to building out a best in class team. Bidalgo has seen incredible success across EMEA, and the launch of our new Western European hub creates a fabulous opportunity for continued growth and diversification into new markets and sectors. I am very much looking forward to driving this forward.”

With offices in Tel Aviv, San Francisco, Seoul and now London, Bidalgo is the leading mobile marketing platform to help marketers grow their apps through campaigns on Facebook, Instagram, Google, Apple Search Ads, Snapchat and other platforms. The company’s SaaS platform offers the mobile industry’s only end-to-end suite of automated media buying services, from uploading ads and optimizing their creative to real-time bid management, budget allocation and more. Meanwhile, the company’s team of performance marketers, creative designers, media buyers and account managers offer professional consulting services to help clients get the most from their campaigns.

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