BIGtoken, Inc., a company started as a division of SRAX, Inc., announced that George Stella, executive vice president at SRAX, will be appointed chief revenue officer of BIGtoken following its transition into a standalone publicly traded company. As previously announced, SRAX has entered into a definitive agreement with Force Protection Video Equipment Corp (“FPVD”), pursuant to which upon closing, SRAX will receive 88.9% of the issued and outstanding shares of FPVD in exchange for 100% of the shares of BIGtoken. Upon completion of the transaction, FPVD will be rebranded as BIGtoken.
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Stella brings more than 20 years of digital media experience. Stella became the head of SRAX Shopper when BIGtoken first emerged, and became key in designing solutions for large brand advertisers. As BIGtoken launched, Stella crafted its early commercial product strategy and initial go to market plan.
Prior to joining SRAX and BIGtoken in 2018, his shopper marketing experience over the previous seven years includes driving digital shopper strategies and leveraging real-time consumer intent data at Yieldbot, and senior sales positions at OwnerIQ and HookLogic. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Stella’s advertising and media career began at Comedy Central.
“I am very proud to say we have doubled revenues every quarter this year, and currently serve seven of the top ten CPG advertisers as repeat customers,” said Stella. “I couldn’t be more excited at the opportunity to pave the way forward as leaders in consumer privacy, data, insights, and media as our industry navigates this rapidly evolving new data economy.”
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