DBTA Names IRI a Top 100 Data Management Company Again

Big Data Manipulation & Masking ISV Recognized for Fifth Straight Year

Innovative Routines International, has again been included in Database Trends and Applications (DBTA) magazine’s “DBTA 100: The Companies That Matter Most in Data”. The list spotlights “innovative vendors [who] are addressing both emerging and long-standing challenges” in data management.

“Today, there is a constantly evolving list of data management issues that organizations are contending with. In addition to pressures of exploding data volumes, there is urgent demand for real-time, data-driven insights as well as more widespread data access,” stated DBTA Group Publisher Tom Hogan, Jr. “Expanding regulatory mandates also demand greater data quality and governance, as do cybersecurity threats,” he added.

Marketing Technology News: Sanwire Corporation Completes Acquisition of Music Label, Art is War Records

IRI SVP and COO David Friedland concurred in IRI’s acknowledgment of its inclusion. “We’re excited to be at the forefront of all of these trends, and to offer accessible, affordable solutions to the challenges of multi-source data management that chief data officers, BI/DW solution architects, programmer/analysts, data scientists, and data governance officers prefer.” His “View from the Top” article is featured in the DBTA 2020 issue posted on June 10th.

Through its component software products and graphical facilities in Eclipse, the IRI Voracity platform performs and combines these essential operations for data big and small, on-premise and in the cloud:

• Data Discovery (Profiling, Classification, Search)
• Data Integration (ETL, MDM, CDC)
• Data Quality (Validation, Cleansing, Enrichment)
• Fast, Consolidated Data Transformations
• Embedded BI and Data Wrangling for Analytic Tools
• Data and Database Migration and Replication
• Static and Dynamic Data Masking
• Re-ID Risk Scoring and Anonymization
• Database Subsetting and Synthetic Test Data

Marketing Technology News: FEEL CONNECTION Leverages Brightcove Engage to Streamline Internal Communications

Beyond functionality, IRI software is known for enterprise speed and security, and remarkable affordability. According to IRI Solutions Director Lisa Mangino, “Voracity users benefit from 42 years of performance improvements to IRI’s default CoSort data processing program, plus five Hadoop options that run many of the same jobs,” allowing them to “design once, deploy many.” She explained that IRI customer savings come from “an organic, future-proof IP stack, and a self-funded approach to marketing and growth.”

Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience