Informa Markets Partners with Collibra for Data Intelligence

The leading global exhibitions company chooses Collibra to maximise opportunities for revenue growth

Collibra, the Data Intelligence company, announced its partnership with Informa Markets, a company that helps more than 550 brands realise strategic value from their data and develop opportunities for business growth through face-to-face exhibitions, specialist content and actionable data solutions.

Informa Markets has grown rapidly, and also through acquisition, meaning the company faced the challenge of disparate and disconnected information. With different names for metrics, tools and systems across the now combined organisation, Informa Markets needed a system to understand and define those variances in order to fully leverage the power of their data for their customers.

Marketing Technology News: BounceX Hits $100 Million Annual Revenue and Unveils New Name, Wunderkind

“Data is the foundation of our transformation approach and we have invested in creating unified data management. Our approach has always been to put the customer first, and this unified data gives us the insights we need to help connect our customers with buyers and sellers even more effectively. It’s a real game-changer for us,” stated Richard Brook, EVP Marketing at Informa Markets. “Collibra plays an important role in creating this foundation to support our business’s information management, specifically how we access, manage and trust our data. Collibra gives us the capability to harness our data, giving us a competitive edge.”

Marketing Technology News: R2integrated Elevates Digital Stack by Appointing Michael Paige as Chief Technology Officer

Collibra will enable Informa Markets to improve data access and implement an effective reference data management process. Informa Markets operates in a dozen verticals with masses of information, and with Collibra, the business will be able to look for further revenue opportunities and new areas for business growth outside their standard business model.

“Informa Markets is an outstanding example of an organisation that not only understands the power of data but also leverages it for the betterment of their business and customers,” said Felix Van de Maele, CEO and cofounder for Collibra. “Collibra is the ideal platform for organisations like Informa Markets wanting to make sure their data foundation is solid in order to grow their businesses with effective Data Intelligence. We look forward to supporting Informa on their mission to grow and maximise business value from data.”

Marketing Technology News: Mola.tv Takes Digital Rights Management into the Verimatrix Secure Cloud