Ipsos acquires Jarmany, a company specialising in data management and analytics in the UK

Ipsos, one of the world’s leading market research companies, announces the acquisition of Jarmany, a company renowned for its expertise in data analytics and strategy in the UK.

Founded in 2008, Jarmany supports a range of international companies in their operational, financial and strategic decision-making. Its expertise is grounded in the aggregation, analysis and visualisation of data, in particular through the use of artificial intelligence.

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The company will continue to be led by its co-founders, Matthew Rhodes and Tom Hunt. The Jarmany team joins the Ipsos business in the UK, with whom they will work closely to develop their capabilities in integrating diverse and complex datasets.

Ben Page, Chief Executive Officer of Ipsos, comments: “This acquisition contributes to Ipsos’ 2025 growth plan by strengthening our data analytics capabilities and consolidating our position as a key partner for our clients. I am delighted to welcome Jarmany’s team, which will allow us to broaden our offer in sectors where we are already present.”

Commenting on the acquisition, Matthew Rhodes and Tom Hunt, Co-CEOs of Jarmany, say: “We are very excited about joining Ipsos. We have built a talented team of 70 experts in technology areas where Ipsos is seeking to grow, such as cloud architecture and platform automation. Our collaboration opens up new opportunities to meet our clients’ challenges, in fields such as ESG.”

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