Merkle, a leading technology-enabled, data-driven performance marketing agency, will be showcasing Archie – Merkle’s centralized analytics platform – at Tableau Conference, taking place in Las Vegas November 12-15, 2019. As a Tableau Conference sponsor, Merkle is recognized for its value as a strategic arm for data scientists and analysts leveraging core capabilities to solve common pain points, such as KPI roadmaps, stakeholder engagement, measurement, and data management.
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“As an alliance partner, we have long recognized Tableau as a best-in-class data visualization and reporting platform,” said Alex Yoder, executive vice president, analytics at Merkle. “Merkle Analytics uses Tableau for the centralized delivery of our marketing measurement services as part of a broader reporting and analytics environment we call Archie.”
During the data-focused conference, Merkle will be in Data Village at Kiosk #17, demonstrating solutions including Archie, as well as the public cloud-based marketing data management solution, Rapid Audience Layer (RAL).
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Merkle will also be hosting a hospitality luncheon for interested Tableau Conference attendees on Wednesday, November 13: Marketing Measurement Meetup; Navigating the “Gotchas” of Marketing Measurement! In this rapid-fire session, Merkle executives will be sharing insights for navigating common struggles around how marketing efforts are performing and improving on results. Topics include consolidating marketing data, detecting insights, and implementing a single source of truth quickly, securely, and accurately.