Narrative Integrates New Consumer Data Source Into Its Data Streaming Platform
Addition of new consumer data opens the door for users to implement omnichannel campaigns across key vertical markets
Narrative, the enterprise data streaming company, announced a collaboration with Experian. Now, brands that leverage Narrative’s data streaming platform can access insights from Experian’s ConsumerView database. The collaborative effort will help marketers better understand their target audience and deliver relevant messages across channels, in a privacy-compliant manner.
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“The collaboration with Experian gives Narrative data streaming platform users access to robust customer data and insights across key vertical markets, such as financial services, automotive, retail, and consumer packaged goods (CPG),” said Nick Jordan, founder, and chief executive officer of Narrative. “This powerful relationship will pay dividends for marketers leveraging the Narrative data streaming platform for their omnichannel strategies and campaigns. Marketers can access and discover the data they need, manage and organize it in one place, and send the data to existing applications without complex integrations or lag time.”
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Experian’s ConsumerView database provides a deeper understanding of customers, resulting in more actionable insights across channels. Clients will be able to use those insights created within Narrative’s Data Streaming Platform to build audiences that can then be leveraged on Trade Desk, Google, and Adobe for campaign targeting.
“Data and analytics are foundational elements to helping brands make informed marketing decisions and deliver the right messages to reach their intended audiences,” said Genevieve Juillard, Experian’s President of Marketing Services and Data Quality. “Our joint effort with Narrative creates new opportunities for marketers to gain unique insights into their customers and activate true omnichannel campaigns.”
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