Narrative Integrates New Consumer Data Source Into Its Data Streaming Platform
Addition of new consumer data opens the door for users to implement omnichannel campaigns across key vertical markets
Narrative, the enterprise data streaming company, announced a collaboration with Experian. Now, brands that leverage Narrative’s data streaming platform can access insights from Experian’s ConsumerView database. The collaborative effort will help marketers better understand their target audience and deliver relevant messages across channels, in a privacy-compliant manner.
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