Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers
For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network–which reaches 91 million U.S. households–to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems, Valassis and Valpak to work with Catalina to distribute valuable savings and promotional offers to consumers nationwide. Additional partners are expected to be announced in the coming months.
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These new partners will tap into and leverage Catalina’s personalized in-store media network spanning 23,000 U.S. retail stores and 311,000 lanes with their own awareness and promotions platforms, ranging from shelf displays, digital displays, free-standing circulars and direct mail, to digital demand-side platforms, and mobile and desktop properties.
“We are excited to work with our new partners in an open ecosystem environment to provide differentiated cross-channel marketing solutions that bridge online and offline engagement, while enabling brands and retailers to reach shoppers more efficiently with offers that matter to them,” said Brian Dunphy, SVP Digital Business & Strategic Partnerships at Catalina. “Closed and walled garden networks often impede the flow of content and savings that can be presented to shoppers. These unprecedented times call for more collaboration for the benefit of all: retailers, CPG brands and consumers.”
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In recent years, Catalina has successfully orchestrated omni-channel campaigns through its own managed media service, combining digital advertising and promotions with in-store promotions. Now, via its In-Store Partner Media Network, Catalina is enabling more CPG marketing companies to enhance their own cross-channel offerings through its point-of-sale media network in stores across the U.S. to help retailers and brands drive incremental value to shoppers.
“Given the challenging economic climate the world is facing, people increasingly are looking for ways to maximize every dollar,” said Marsha McGraw, SVP, President, U.S. Sales at Catalina. “By embracing collaboration and innovation with these other leading CPG marketers, we are collectively bringing more value to our retail partners and providing more relevant, targeted offers to their shoppers to increase household savings and shopper loyalty.”
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