PeerLogix Announces Partnership with Largest Third-Party Data Marketplace

Data Management PlatformsNative & Programmatic Advertising

By MTS Staff Writer On Aug 23, 2018

PeerLogix, Inc., the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, announced it has successfully completed, ahead of schedule, the previously announced six-month evaluation agreement with the operator of the largest third-party data marketplace in the digital advertising industry.

Under the terms of the agreement, featuring a monthly revenue share commitment, PeerLogix will provide to the Partner audience data for specific show and movie titles from its robust viewership database comprised of over 50,000 premium pieces of entertainment content. The collaboration will help power the Partner’s industry-leading Media & Entertainment offering to advertising agencies and holding companies during the upcoming Fall TV season and beyond.

Also Read: PeerLogix Announces Licensing Contract with Leading Over-the-Top (OTT) Streaming Network for Content Procurement and Recommendation

Ray Colwell, CEO of the Company, stated, “We have seen a large increase in demand for OTT viewership data and video supply during the last two quarters. This is a direct result of conventional television’s accelerating loss of cable subscribers from cord-cutting. By leveraging our OTT viewership data, our partners are reassembling these fragmenting TV audiences by offering a unified advertising solution for all viewership across web, mobile and video platforms.” Mr. Colwell continued, “In terms of driving our growth initiatives, we could not have secured a more valuable partner than a Fortune 100 company that retains one of the highest levels of overall market share within the digital advertising industry. As a multinational computer technology company, they have invested billions of dollars in the construction of their digital marketing offering, uniquely positioning them to leverage PeerLogix’s 170 million-home audience of digital viewership data. Management is excited to solidify this partnership in direct support of our ongoing commitment to build long-term shareholder value.”