Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution.
Audience Engagement is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement. Combining mobile advertising with Knowledge Graph data from over a billion devices, Phunware makes it easy to deliver customized messaging at scale by providing exclusive customer insights into user interests, behaviors and locations tied to unique Phunware IDs. Phunware also recently released new user activity audiences capabilities to its Multiscreen-as-a-Service (MaaS) platform that allows brands to create custom user segments, calculate approximate audience sizes and create cross-platform campaigns among users.
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“Phunware has been delivering everything you need to succeed on mobile for over a decade, so helping brands engage audiences with digital media is a natural core competency for us in a mobile-first world,” said Luan Dang, CTO and Co-Founder of Phunware. “Our data-enriched media allows brands to optimize their marketing spend, while our blockchain-enabled data exchange provides improved transparency to combat ad fraud and ensure both brand and consumer protection alike.”
New customer wins included Samsung, Live Nation, Ticketmaster, House of Blues, AEG, Madison Square Garden, Metrolink, Coast Electric, Census 2020, the University of Pennsylvania and Truthfinder amongst others.
“For the past couple years, we have worked with Phunware to run successful and engaging mobile campaigns for Hyundai,” said Victor Faria, former Associate Director at Canvas Worldwide. “Their 1st-party data and targeting capabilities have not only driven high front-end metrics for us (CTR), but they are also our mobile top performer in terms of back-end conversions that drive ROI. We also appreciate that they are a true partner who can help out with building mobile creative if we need.”
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To ensure that application transactions are optimized for media spend, Phunware’s account management and optimization team carefully monitors campaign progress in MaaS and makes daily optimizations to ensure that overall campaign key performance indicators (KPIs) are met and exceeded. Customized customer reporting includes:
- Total impressions served
- Total clicks achieved, including click-through-rates
- Rich media engagement rates
- Video completion rates
- Daily breakouts per creative
- Sum of spend and added value
Phunware’s Audience Engagement platform can also give political organizations, campaign managers and advocacy groups more insight into their voters and constituents.
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