AppsFlyer, the global leader in mobile attribution and marketing analytics, appointed Guy Flechter as its Data Protection Officer. In this new role, he will lead the company’s continued commitment to high standards of data security and privacy. The appointment follows the recent hiring of Flechter as Chief Information Security Officer.

As Data Protection Officer, Flechter will lead an expanded data security team that will enforce data protection laws and practices for ongoing diligent compliance with the requirements of European Union (EU) General Data Protection Regulation (GDPR), and relevant data protection laws and regulations across AppsFlyer’s solutions and teams.

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Flechter has more than 15 years of experience in information security and data privacy. Previously, he served as Team Lead in the Information Security Team at LivePerson, where he kept the organization aligned with the most up-to-date and relevant industry standards, as well as spearheaded the security operations team.

“We put clients’ needs at the center of everything we do, and, as a data processor under the new GDPR guidelines, we will assist them in every way possible to become compliant by the time enforcement begins. Guy will continue to lead our information security efforts, and assist our clients with understanding the role we play as data processor, help implement best practices under the new GDPR guidelines, as well as lead AppsFlyer’s GDPR compliance moving forward,” said Oren Kaniel, CEO and co-founder of AppsFlyer.

Also Read: TechBytes with Reshef Mann, CTO and Co-Founder, AppsFlyer

AppsFlyer has comprehensive data privacy features to support its clients with their ongoing GDPR readiness, including the ability for end-users to opt-out of data collection, processing data on servers within the EU and anonymizing personal data that is processed through AppsFlyer. AppsFlyer is SOC 2, TRUSTe and EU-US Privacy Shield Framework compliant.

“I have been protecting data and privacy, which I view as a fundamental human right, for over 15 years. As both an Information Security officer, and as an end user who values privacy protection, I expect GDPR to benefit both businesses and consumers, providing more transparency and enhancing trust across our industry,” said Flechter.

Also Read: GDPR Compliance Isn’t the End of the World for Your B2B Marketing