Narrative Partners with Killi

With global data privacy regulations tightening every day, Narrative, the enterprise data streaming company, announced they are partnering with Killi, a global leader in data and consumer privacy, to bring first-party, compliant data sets to customers committed to the innovative and ethical use of personal data sets.

The partnership will give customers direct access via the Narrative data streaming platform to Killi’s Fair-Trade Data solution containing comprehensive consumer-approved personal information. As part of its Fair-Trade Data solution, Killi provides consumers direct compensation via a market-first weekly paycheck for the use of the personal data they are willing to share with marketers.

Marketing Technology News: SAP Completes Acquisition of Emarsys

“For Narrative users and data buyers, creating innovative data sets that deliver a deep, real-time understanding of what is important to consumers, while including consumers in the transaction, is a home run for marketers,” said Nick Jordan, founder, and chief executive officer of Narrative. “The partnership with Killi will allow us to deliver precise, intimate data sets that our users won’t see from any other data providers.”

In addition to the Fair-Trade Data solution, Killi helps companies prepare for expected iOS 14 privacy changes and the future obsolescence of cookies by offering pre-packaged Mobile Ad IDs (MAID)-email-unique ID pairings with additional data parameters to fuel brands’ marketing efforts.

Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

“One of the things lacking in the data marketplace today is consumer inclusion in the sharing and compensation of personal information. Today, we feel that we are delivering on these fronts,” said Neil Sweeney, founder and chief executive officer of Killi. “Our premier partnership with Narrative will allow us to give marketing professionals who believe in the responsible use of personal consumer information greater access to our innovative first-party compliant data sets that have scale as well as international coverage.”

Marketing Technology News: DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers