Started by National Cybersecurity Alliance, Data Privacy Week endeavors to shine light on growing concerns of personal data privacy

An unprecedented majority of consumers (86%) are deeply concerned about their online privacy, as 62% of business leaders say their organization should be doing more to strengthen existing data protection measures, according to key findings from a 2021 KPMG Global Survey.

Every year since its inception in 2008, Data Privacy Week endeavors to shine a light on the growing concerns of personal data privacy. The intent of this annual week-long initiative created by the National Cybersecurity Alliance is to encourage businesses to be more transparent with how they collect, store and use customers’ data.

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In recognition of this year’s Data Privacy Week, privacy tech innovator Lokker has partnered with the National Cybersecurity Alliance’s Stay Safe Online, committing to be a 2022 Data Privacy Week Champion.

By doing so, Lokker reaffirms the commitment in its mission to empower companies to take control of their privacy obligations.

“Businesses, customers, families and individuals are continuously sending, receiving, storing and analyzing personal information with every click and view of content on their digital devices,” remarks Jeremy Barnett, Chief Commercial Officer at Lokker. “Supporting Stay Safe Online and bringing greater awareness through Data Privacy Week is essential to helping everyone understand the tradeoffs between convenience and privacy, as well as the safeguards we can all employ to ensure a safer, more private internet.”

Lokker stands with the National Cybersecurity Alliance encouraging businesses to be more conscientious stewards of personal information by respecting customer data and keeping it safe from unauthorized access by outside parties. Additionally, Lokker encourages all consumers to learn more about how they can manage and protect their data.

Privacy Edge™, Lokker’s leading privacy automation platform, is a true game-changer in the world of digital privacy management. Its data privacy control tools make it easy for companies to address privacy concerns and safeguard their customers’ privacy from the enormity of threats arising out of unauthorized behavior from third parties.

Its advanced Privacy Edge™ software powers privacy through robust automation that gives companies complete visibility and control over third- and fourth-party web applications.

With its customizable privacy management toolset, companies can finally obtain insights and gain full control over their website’s privacy by enabling monitoring and control of all outbound user data.

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