Schellman Welcomes Chief Marketing Officer as Part of Broader Plan to Accelerate Profitable Growth

Tampa-based Schellman, a leading provider of cybersecurity attestation and compliance services, is pleased to announce that Craig Kallin has joined the firm as Chief Marketing Officer. Kallin is a senior marketing executive and business leader with 25+ years of experience serving financial institutions, professional services organizations, and well-known consumer brands. In joining Schellman, he brings the firm his extensive experience across the marketing value stream, specific expertise in digital, and his proven track record of leveraging MarTech to increase speed-to-value.

“We plan to take full advantage of his breadth of marketing expertise and his ability to stand up and scale robust marketing ecosystems.”

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“We’re excited to have Craig join the Schellman team. His experience with large brands and in smaller entrepreneurial environments gives him a rather unique blend of structure, discipline, a sense of urgency, and the kind of creative problem solving we need to support our aggressive growth agenda,” said Avani Desai, CEO of Schellman. “We plan to take full advantage of his breadth of marketing expertise and his ability to stand up and scale robust marketing ecosystems.”

“I’m thrilled to become part of the truly amazing team at Schellman as we take on this next transformative chapter in our history,” said Kallin. “Marketers don’t always have the luxury of representing a truly differentiated brand, so I’m very fortunate in that regard. The experts at Schellman not only know the complex ins and outs of IT compliance and cybersecurity, but they actually make the experience of our services better than painless—they make it enjoyable. You wouldn’t mind getting stuck in the airport with anyone at Schellman. And we all need more partners like that in our lives. Now, I just need to get the word out.”

In addition to having spent time with The Walt Disney Company and Orbitz, Kallin has held positions of increasing responsibility with a leading independent digital agency, a Fortune 400 insurance company, and one of the Big Four consulting firms. He earned his BA in English from the University of Connecticut and his M.Ed. from Cambridge College.

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