Transcend, the privacy infrastructure powering the world’s leading brands, was named a Leader in the “IDC MarketScape for ​​​Worldwide Data Privacy Compliance Software 2025 Vendor Assessment (doc #US53068725, November 2025).”

“Unlike first-generation data privacy compliance providers, Transcend fully automates many of the cumbersome and menial aspects of compliance.”

The report noted, “Transcend is especially prominent in consent management, data mapping, DSR automation, and comprehensive privacy orchestration, emphasizing deep API, SDK, and integration capabilities for large, complex digital estates.”

“Unlike first-generation data privacy compliance providers, Transcend fully automates many of the cumbersome and menial aspects of compliance,” noted Ryan O’Leary, Research Director for Privacy and Legal Technology at IDC. “Transcend is frequently chosen for its technical compatibility, rapid deployment, support for hierarchical organizational structures, and proven scalability across thousands of domains in global enterprise settings.”

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

“We’re honored to be recognized by the IDC MarketScape as a Leader,” said Transcend CEO and co-founder Ben Brook. “We believe this recognition validates our vision for a new era of user data—one that combines sound compliance with unlocking growth for the enterprise. Our market-leading technology and deeply integrated architecture empower organizations to operationalize responsible data use, accelerating AI-driven initiatives while maintaining trust and control.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

The IDC MarketScape noted, “Consent and preference management innovation: Transcend excels in continuous, full-stack consent management — automating discovery, collection, orchestration, and enforcement of user preferences across web, mobile, and back-end systems. Its solution delivers real-time network-layer blocking of unauthorized trackers, customizable multibrand and multiregion banners, extensive integrations, and auditable transparency, supporting scalable privacy operations for both account and no-account users.”

The IDC MarketScape also noted, “Integration flexibility and enterprise automation: The platform is engineered for extensibility, with 200+ prebuilt integrations, APIs, developer toolkits, and configurable custom functions that enable deep workflow automation and orchestration.”

The IDC MarketScape report evaluates both current product vendor capabilities, and long-term strategies that align with what customers will require in three to five years. According to the report, “Customers report the automation capabilities are seamless and simple to implement. Customers interviewed mention the implementation experience as a particular high point compared with previous privacy implementations.”