SRAX’s BIGtoken Enables Users to Import Data from Facebook, Twitter, and Amazon, Allowing them to Earn from Their Complete Digital Identity

SRAX's BIGtoken Enables Users to Import Data from Facebook, Twitter, and Amazon, Allowing them to Earn from Their Complete Digital Identity

For the First Time, Consumers Can Earn from the Data Created on Facebook and More Than 25 of the Most Popular Platforms used Across the Web and Mobile

SRAX, a digital marketing and consumer data management technology company, announces users now have the ability to import their data from Facebook automatically into the BIGtoken platform, allowing each user to increase the value of that information for third-party marketers while increasing their earning opportunities. By integrating historical data, consumers are able to provide the full picture of their digital identity and advertisers can benefit from a more robust data set. Facebook is the first social media platform from which BIGtoken will enable users to import data from, beginning now, with an additional 24 platforms to follow throughout 2019, including Amazon and Twitter.

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“Worldwide, there are over 2.38 billion monthly active Facebook users and, for the first time, BIGtoken is giving these users an opportunity to earn from the data they’ve created,” said Kristoffer Nelson, COO at SRAX and co-founder of BIGtoken. “For the first time ever, SRAX is enabling these users to leverage their Facebook data to their own benefit. By cooperating with consumers on the use of their data, marketers and media buyers will be able to view a more accurate picture of the consumer and benefit from a higher quality data set. Currently over 50 percent of media ad spend is wasted on incorrect data. SRAX benefits marketers by helping them allocate budgets accurately while rewarding consumers for sharing verified data and controlling the data that is shared.”

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BIG continues to revolutionize advertising and data management for both consumers and advertisers all over the world. BIG rewards consumers for participating in the sales of their digital data, in turn, generating high-quality data for advertisers that will pay a premium to have access to better, consumer-verified information for their campaigns.

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