New eBook provides in-depth look into driving better decisions, experiences and outcomes with MDM

Master data management (MDM) company Stibo Systems announced the publication of its new eBook, “Transforming Business with Master Data Management For Dummies.” This is a special edition of the John Wiley & Sons, Inc. instructional Dummies series.

The free guide, co-authored by Stibo Systems MDM experts, examines the importance of MDM in helping companies improve the customer experience, drive more value out of existing systems and gain a competitive advantage. Readers can learn how MDM replaces costly manual methods of record-keeping and eliminates inefficient data silos.

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“Most organizations produce a staggering amount of data each day and if not harnessed, cleaned and managed properly, they are finding it difficult, if not impossible, to thrive in an increasingly competitive landscape,” said Diane Palmquist, Chief Product Officer for Stibo Systems. “This book provides vital information for turning data into an asset businesses need to succeed.”

Stibo Systems developed this special edition with these increasing customer data challenges and concerns in mind. The guide is divided into eight easily digestible chapters, each of which is written to stand on its own. Although it’s written for beginners, the guide can help even MDM experts sharpen their skills – from mastering different data domains to enabling and empowering data transparency.

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“We hope this guide starts conversations between business units around how best to leverage data,” Palmquist said. “The more a company can achieve mastery over its data, the more it will be able to deliver the personalization, data transparency and privacy controls that today’s customers demand.”

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