Thinkific Appoints First Chief Marketing Officer and New Chief Technology Officer

  • Thinkific increases strength and depth of executive team with hire of Henk Campher as CMO, and Chris McGuire as CTO
  • New executive appointments to drive marketing strategy and support strategic growth plans

Thinkific Labs Inc., a leading platform for creating, marketing and selling online courses, today announced two strategic appointments to its executive team. Henk Campher joins Thinkific as Chief Marketing Officer (CMO), and Chris McGuire as Chief Technology Officer (CTO).

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“We are very excited to welcome both Henk and Chris to our leadership team,” said Greg Smith, Co-Founder and CEO of Thinkific. “They reflect a strong strategic addition to our executive ranks and will play key roles, building high-functioning teams around them and optimizing investment as we continue to carve out an increasingly prominent and differentiated position in the global market.”

Campher brings more than 20 years of marketing and leadership experience, across the communications, brand, and social impact space. He joins Thinkific from Hootsuite, a global leader in social media management, where he was VP of Corporate Marketing and led global marketing strategy, driving brand awareness and market leadership. Prior to Hootsuite, he held the role of VP of Brand and Communications at global CRM powerhouse Salesforce, where he built and led the brand and communications team. Previously, he held senior positions at Fenton and Edelman, and developed communications and award-winning campaigns for a range of brands including Starbucks, Tiffany’s, and Unilever.

“Thinkific is a rocketship which has fast become one of the most admired players in the booming creator economy, and they’re just getting started,” said Henk Campher. “I am thrilled to join such a talented and purpose-led team that is laser focused on customer success. Through a relentless drive to innovate and improve, Thinkific is providing the next generation of online entrepreneurs the ultimate set of tools they need to build and grow their own thriving businesses.”

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Thinkific has also appointed Chris McGuire as its new CTO. Moving from his current VP of Engineering role within the Company, McGuire will take over the CTO position from Thinkific co-founder, Matt Payne. Payne will remain with Thinkific in the newly created role of SVP of Innovation where he will lead exploration of unique and compelling opportunities for future platform expansion as Thinkific continues to scale and differentiate itself in the market.

As CTO, McGuire will provide strategic direction over Thinkific’s data-driven technology solutions and oversee their alignment with overall business goals and customer needs. Prior to joining Thinkific in early 2021, McGuire held CTO roles at Checkfront, an online global booking platform, and at Foodee, a technology startup disrupting the catering industry, leading teams across software development, product management, IT and security.

The new executive appointments come on the heels of the Company’s recent announcement on the first-of-its-kind Fiverr Store launch which matches Course Creators with skilled digital freelancers. Earlier in the year, the Company also announced the launch of Thinkific Payments, which enables Course Creators to increase sales and spend less time on administration, and the Thinkific App Store which provides Course Creators with easy to access tools to enhance the functionality of the Thinkific platform.

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