“This partnership ensures that marketers can extract the data they need and utilize it in their marketing mix models in a very cost-efficient way.”

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Historically, gathering the necessary data, moving it into certain formats and uploading it to a marketing mix modeling platform has been difficult and time-consuming, especially for smaller brands with limited resources. The integration of TapClicks with the Keen platform removes these pain points and makes the data ready for marketers to be able to measure their activity and make decisions more efficiently.

“Marketers today are inundated with data, making it difficult for them to determine what exactly they need for specific functions,” said Bradley Keefer, Chief Revenue Officer of Keen Decision Systems. “With smaller companies not always having the resources they need to analyze data, this process can only be more time-consuming. TapClicks makes it easier for our smaller clients to upload and analyze their data into our marketing mix models, saving them valuable time and resources.”

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Keen is the industry’s first and only decision optimization engine rooted in predictive analytics, powered by AI. By leveraging TapClicks’ TapData product in combination with Keen’s marketing mix models, marketers can bring their data together, refine it, enhance and use it to make marketing decisions in a streamlined manner. Additionally, through this partnership, Keen can push marketing mix results back into TapClicks for automated buying processes, further simplifying marketing decisions.

“Speed is the name of the game for marketers today, so they need tools that help them quickly make actionable decisions,” said Babak Hedayati, CEO and founder of TapClicks. “This partnership ensures that marketers can extract the data they need and utilize it in their marketing mix models in a very cost-efficient way.”

“The Keen and TapClicks integration has helped the Beekeeper’s Naturals team streamline our data collection process, ensuring accuracy while saving time to allow the team to focus on actioning the data,” said Lindsey Shedd, Senior Director of eCommerce and Growth at Beekeeper’s. “This has provided deeper insights into marketing performance and led to material shifts in our strategy.”