Cloud-Based Data Visualization Interface Propels Insights for Clinical and Commercial Teams

SHYFT Analytics is the pioneer in cloud data analytics provider for life sciences. Recently, it announced that it has launched Lumen, its newest data visualization platform. Lumen is developed for both commercial and clinical terms and is designed to use advanced data-driven analytical and visual information. The data will then be utilized to empower users to understand complex interactions between patients, physicians and care networks. Lumen delivers the right information to the right user through intuitive interfaces. These interfaces are powered by rich data science and personally designed around the user.

Lumen is designed specifically for the life sciences industry. It also empowers users across sales, marketing, HEOR and epidemiology. It showcases relevant insights with answers to questions that the respective industries may face. Questions most likely include whether they are still in the developmental phase or well into commercial/lunch phases.

Framework of Lumen

Lumen provides context and simplifies insights from the massive data that life science companies. Lumen is built on SHYFT’s market-leading data platform Strata. The variety of data here is used to improve decision-making across clinical and commercial teams. Lumen enables integrated insights across several key areas, including:

• Real-World Evidence: This combines clinical and commercial data with real-world patient outcomes. It propels insight into how patients move through the healthcare system and respond to different treatments in a particular therapeutic area such as Oncology.
• Drug Launch, Planning, and Execution: Performance metrics delivered across commercial teams to provide an amalgamated blend into the key actions behind product adoption, influence and peak year sales.
• Sales Optimization and Performance: Provides home-office teams with the right information at the right time to reduce planning and increase sales performance.
• Market Access: Offers insights to better reimbursement dynamics with payers. It also enables integration with marketing and sales initiatives.

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The absolute reconceptualization of SHYFT’s data visualization platform focuses on how critical both analytics and user experience have become today. The industry becomes more dependent on data-driven patient insights. The multi-tenant platform includes mobile and desktop applications, thus ensuring a consistent user experience across devices and platforms. It also includes design mode, a feature that allows immediate yet effective changes to any data visualization or insight. Moreover, insights can be uncovered in Lumen nearly 90% faster than with traditional business intelligence tools. Users can now spend less time cross-examining their data and instead gain actionable insights over it.

Legacy business intelligence tools have not been built with the user in mind – which has led to challenges in the delivery and dissemination of critical information as well as substantial costs to organizations,” said Alex Sitbon, Head of Product at SHYFT. “By focusing on our users and utilizing the latest in information design techniques, we built Lumen to amplify data insights and fuel accurate and unbiased decisions. Our software allows users to dynamically update the views that drive the most immediate and valuable insight to them – enabling them to spend less time searching for answers and more time acting on them.”

Lumen will generally be available in mid-2018. Customers using SHYFT’s cloud platform can join forces and engross their customers and patients with omnipotent messaging, distinct insights and firm decisions they can represent.

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