Snowflake customers can now tap into deeper insights utilizing Speedeon’s fresh, market-leading data on consumer life events like marriage, moving & parenthood

Speedeon, a leading direct marketing and data agency, today announced a partnership with Snowflake, the Data Cloud company. By joining Snowflake’s Data Marketplace, Speedeon will be able to offer users instant access to the freshest consumer life-event data. Data professionals understand that life event information can be an incredibly powerful ingredient in developing audiences, creating models and conducting business analytics. Starting today, Snowflake customers, including data scientists, marketers, analysts and decision makers, can tap into this live and ready-to-query data from Speedeon.

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“Speedeon is incredibly excited to partner with Snowflake and provide marketers a new way to access our valuable life event data,” shares Lindsey Kaiser, Chief Product Officer at Speedeon. “More organizations than ever are relying on Snowflake to break down data silos. We knew if we wanted to reach as many organizations as possible with our powerful data, integrating with Snowflake, the industry leader, was essential. Thanks to the Snowflake Data Marketplace, we’re thrilled to know our data is available where, when and how data-driven professionals need it,” adds Kaiser.

For well over a decade, Speedeon has enabled leading brands to acquire and retain valuable customers using life event marketing data and trigger programs. By delivering highly personalized communication based on life event triggers, brands have recognized an increased response rate up to 10X of traditionally-timed campaigns. Speedeon’s data covers more than 240 million individuals and 158 million households.

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Within the Snowflake Data Marketplace, users can now find Speedeon consumer data points including:
– Premovers at time of listing
– Premovers at time of contract
– New movers
– Newly engaged
– Newly married
– Prenatal & new baby
– Newly single

“Snowflake is on a mission to make it easier than ever for organizations to unify, integrate and analyze the data that matters to them,” states Bill Stration, Global Head, Media, Entertainment & Advertising – Vertical at Snowflake. “We are proud to have Speedeon join our data marketplace where the best of the best third-party data providers make their data available for key marketing and business use cases. Speedeon’s life-event data has the incredible potential to positively impact our joint customers.”

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