Tableau Welcomes More than 2,000 Customers and Partners to Berlin for Sold-Out European Conference

Three-day program brings together a community of data enthusiasts from across Europe, Middle East and Africa to learn, network and get inspired about the power of visual analytics

Tableau Software, the leading analytics platform, kicks-off its 8^th annual European customer conference in Berlin. During the sold-out event, attendees will learn Tableau best-practices from more than 20 customer speakers representing brands like BMW, JLL, Lloyds Bank and Deloitte Germany, hear more about Tableau’s product roadmap including a first look at upcoming features like Explain Data, Project McKinley and Tableau Catalog, and access more than 140 hours of hands-on product training.

Attendees will experience a can’t-miss keynote address by James Eiloart, Senior-Vice President, EMEA alongside Adam Selipsky, President and CEO of Tableau who will unveil Tableau Blueprint, a step-by-step guide to support customers as they deploy and scale Tableau and work towards establishing a Data Culture of their own. Blueprint provides best practices and guidance to help customers build analytics proficiency, agility and community.

Marketing Technology News: Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website Performance

Tableau’s Chief Product Officer, Francois Ajenstat, will also give attendees a live, on stage demo of Explain Data alongside other key features in the beta release of Tableau 2019.3. Explain Data will join Ask Data as the latest addition to a growing portfolio of ‘smart’ features within the Tableau platform.  To help customers more quickly understand the “Why?” behind their data, Explain Data is a new, AI-powered capability that automatically uncovers and provides explanations for the value of a specific data point.

Francois also introduced Project McKinley, which provides enhanced security, manageability, and scalability capabilities for Tableau Server. With Project McKinley, its simpler to run large, mission-critical Tableau Server deployments, allowing customers to react to the changing needs of their business, and to save time by streamlining the management process.

And finally, Tableau announced the newest part of the Data Management Add-on, Tableau Catalog. Tableau Catalog makes it easy to get a complete view of the data being used in Tableau. Data owners can automatically track information about the data (i.e., metadata), including user permissions, usage metrics, and lineage. There’s no need to set up indexing schedules, configure connectivity or reset permissions—it’s all done automatically.

Marketing Technology News: Mongolia’s Mongolsat Networks Optimizes Multi-Screen Video Delivery with Verimatrix and moTV.eu

Explain Data, Project McKinley and Tableau Catalog will be available in the Tableau 2019.3 beta, coming soon!

“Tableau Conference Europe is especially exciting this year as it really brings the diversity and enthusiasm of our community together in one place to celebrate the power of data – and it’s sold out!” said James Eiloart, SVP Tableau EMEA. “TCE celebrates the common understanding that, no matter the industry or geography – from Cape Town to Dubai – there is excitement over what can be achieved when data is truly harnessed.”

Finally, the international crowd pleaser, Iron Viz Competition, will delight attendees as contestants from Poland, the Netherlands and Germany battle it out live on stage to create compelling data stories using Eurovision Song Contest data.

Marketing Technology News: Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online