IP expert will focus on design, implementation and evolution of ER’s Creative Asset Management

Extreme Reach, the global leader in creative logistics, has hired Global Rights Management expert Donna Marr as Business Analyst, the company announced today.

Marr joins Extreme Reach as an analytical and operational focused professional with an extensive background in Intellectual Property (IP) and Global Rights Management. In addition to this expertise, Marr brings solid project management skills, extensive knowledge of the tools commonly used in Digital Asset Management (DAM), and experience deploying sophisticated workflows. Her professional history includes Universal Music Group, Hollywood Software, and most recently FADEL.

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Marr will assist in the design, implementation and evolution of ER’s Creative Asset Management (CAM) solution, specifically its unique approach to Global Rights Management. She’s charged with ensuring the continuous improvement and innovation of the workflows that are crucial for streamlining campaigns between brand marketing teams, agencies and their partners.

“Donna’s proven ability to craft and execute a vision, her technical skills and deep knowledge of process workflows, along with her hands-on operational experience, make her a great addition to the CAM team,” said Extreme Reach VP of Business Development Robert Lang. “Donna is bright, engaging, and enthusiastic about the growth trajectory of our suite of products. We’re thrilled to have her at ER to help us accelerate that growth.“

“I’ve had an eye on what Extreme Reach is doing in asset management, and their unique ability to bring all pieces together for brand marketers — digital video, linear TV and talent payments and rights — to streamline the complexity of launching multi-screen campaigns,” said Marr. “I’ve also been aware of the wonderful culture at ER and couldn’t be happier to be part of the team!”

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