Fobi Signs LOI To Acquire Passworks, A Portugal Based Leading European Digital Wallet And Mobile Marketing Company With Tier-1 Global Clients

Acquisition brings immediate revenue and further bolsters and supports Fobi’s geographic coverage and scale to already existing footprint with recent acquisitions of Passcreator and PassWallet.

Fobi AI Inc., a leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement, is pleased to announce the Company has entered into a non-binding LOI to acquire 100% of the shares of Passworks, a leading European digital wallet and mobile marketing company with Tier-1 clients such as luxury fashion leader Hugo Boss, global coupon giant Catalina and media giant Wunderman Thompson UK. The acquisition will be a share purchase agreement, and is expected to be completed by late December or early January of 2022, subject to the customary due diligence and Exchange approvals. The exact terms of the acquisition are still being negotiated.

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This LOI to acquire Passworks represents the third Wallet pass acquisition for Fobi in 2021 and is another solid step towards achieving the company’s goal of becoming a global leader and solidifying a dominant position in the Wallet pass industry. As part of the acquisition of Passworks, Fobi will immediately benefit in terms of its global scale and footprint as Passworks have issued passes across 5 continents.


Passworks is a mobile wallet marketing platform that allows brands to create, manage and distribute content in the form of a mobile coupon, store card, membership, loyalty card, or boarding passes via the major mobile wallet platforms, such as Apple Wallet, Google Pay or Android Wallet Apps such as PassWallet, which Fobi recently acquired.  The increased digital channel demand continues and has attracted highly influential global brands and advertising companies to convert to data-driven marketing tools due to the metrics around engagement and sales impact that digital can measure for campaigns.  The list of Passworks’ high-ranking clients includes global coupon giant Catalina, media giant Wunderman Thompson UK and luxury fashion powerhouse Hugo Boss. In addition to the monthly run rate revenue these clients deliver, gaining access to the Passworks clients will enable Fobi to cross-sell and upsell other Fobi solutions, which Fobi management expects to generate additional revenue for the company.

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Passworks CEO Francisco Belo stated: “We believe that joining Fobi is the right step for Passworks to continue growing and be part of a larger Wallet pass solution. The combination of the two technologies will create synergies, drive growth and allow us to offer Passworks and Fobi customers a much stronger and complementary offer.”


Rob Anson, Fobi CEO stated: “Acquiring Passworks will not only enable us to further accelerate our business strategy as we consolidate the wallet pass industry, but it will also provide us with direct and immediate access to very valuable customers, with additional operational capacity and provide further immediate revenue. This strategic acquisition of Passworks represents another key step for us in terms of achieving our goal of becoming a global mobile Wallet pass leader.”

The completion of the Transaction is subject to customary items, including satisfactory due diligence by both parties, completion of definitive agreements in respect of the Transaction and exchange approval, if required. The Transaction is expected to be structured as an “Expedited Acquisition” under the policies of the TSX Venture Exchange (the “TSXV”). No finder’s fee is expected to be paid in connection with the Transaction and no new directors or officers will be added to the board and management of Fobi in connection with the Transaction. The closing of the Transaction, which is subject to several conditions, is expected to be completed by late December or early January 2022.

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