G2 Names Meltwater #1 in Media Monitoring

Meltwater, a leading global provider of media intelligence and social analytics solutions, has been recognized as #1 in Media Monitoring and a Leader across software categories including Social Media, PR Analytics and Media and Influencer Targeting by G2, a leading business software review platforms.

G2 rankings are based on real customer reviews, and Meltwater users highlighted the product’s ease of use, coverage across news and social media and world-class support in their reviews of Meltwater services.

Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush

Highlights from recent customer reviews on G2 include: 

• “Meltwater has been the best PR platform we’ve used.”
• “Great tool for helping us better manage our brand and access real-time insights.”
• “Meltwater is the supremely efficient assistant that everyone can depend on.”
• “Traditional and social media monitoring of all types are under one roof…The platform is a time-saver, having all those functions in one place.”
• “Their customer service is really engaged and responsive, so the onboarding for the product was really enjoyable.”
• “A powerful system for tracking media and social media mentions, distributing information and tracking those distributions. It also is easy to use and the service is top-notch.”

Meltwater CEO John Box said, “I am proud that our customers recognize us as the best partner for their media monitoring needs and a leading company in so many categories. I want to thank all of the teams who choose to partner with Meltwater and trust us to provide your PR, Marketing and Social services. We are committed to continuing to provide a world-class, innovative product and delivering value for our clients.”

G2’s Spring 2021 Rankings

Meltwater is ranked #1 in G2’s Spring 2021 Grid® Report on Top Media Monitoring Software, where they are noted as a leader in both customer satisfaction and market presence, as well as ranking above competitors in national and online media coverage. This builds on their strong position as a G2 Top 50 Marketing Product in 2020 and a G2 Top 100 Software Company and Top 50 Enterprise Solution in past years. The full G2 Grid Report on Top Media Monitoring Software is available for download on the Meltwater website.

Meltwater was also named a Leader across the board, in categories including: Media and Influencer Targeting, Media Monitoring, PR Analytics, Social Media Suites, and Social Media Monitoring.

Highlights from the Spring Media Monitoring Grid Report: 

• Meltwater’s market presence is the highest in the category at 99. This is based on market share, seller size, and social impact, using a combination of reviews, third party data, and publicly available information
• Meltwater’s National Media coverage is rated 93%, vs the category average of 90%
• Meltwater’s Online Media is rated coverage 92% vs. the category average of 88%
• Meltwater’s Custom Feeds & Alerts is rated 91% vs the category average of 89%

Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response