“In the past 20 years, our organization has focused on developing content enhanced by data and technology. Alongside H Code, we are enthusiastic to take this further and also be able to deliver digital experiences that are relevant to our U.S. Hispanic users.”
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Grupo El Comercio, a renowned corporation in Latin America, began with the daily newspaper El Comercio, which today is the leading newspaper in Perú, the second oldest Spanish-language newspaper in Latin America, and one of the 10 best designed newspapers in the world. “For the past 180 years, El Comercio has been a top source for national and global news for the people of Perú, and now through the group’s 11 digital sites, for those of Peruvian or other Hispanic origin or descent living in the United States. To be able to partner with such a prestigious organization allows H Code to access the most reliable digital properties and connect U.S. Hispanics with top brands through high-quality content,” said Parker Morse, CEO and Founder of H Code.
H Code will have sole access to Grupo El Comercio’s entire digital ad inventory to monetize U.S. traffic across its multiple sites: Depor, Diario Correo, El Bocón, El Comercio, Gestion, Mujer y Pandora, Ojo, Perú, Perú21, Publimetro, and Trome. Diego Peralta, General Manager of Digital Products for Grupo El Comercio, stated: “In the past 20 years, our organization has focused on developing content enhanced by data and technology. Alongside H Code, we are enthusiastic to take this further and also be able to deliver digital experiences that are relevant to our U.S. Hispanic users.”
Pablo Rivera, VP of Publisher Development for H Code, adds: “Grupo El Comercio creates premium, relevant content via first-rate channels. Our partnership with Grupo El Comercio allows H Code to run these digital ad experiences alongside an impressive range of content, including news, sports, entertainment and TV, style, family, and so much more that attract readers both in the U.S. and in Latin America.”
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